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China Remote | 30-60k | JiHu GitLab.cn | Product Marketing

Basic

Expectations

The Product Marketing Manager shapes market perception for JiHu through strategic marketing activities that meet business goals. S/he ensures thought leadership in the market to inform future strategy, drive product adoption, and protect revenue growth. You will also work closely with cross functional teams to turn competitive insights into actionable advantages for JiHu’s GTM motion. Ideal candidates will be a subject matter expert on the DevOps landscape, the market, and the industry trends. You will have the opportunity to accelerate the business at all levels, educate our teams, and create specific playbooks and content to increase our share of the market.

Requirements

  1. Define the most important product attributes and key events that drive customer and market adoption
  2. Translate company’s revenue objectives into a formal, cohesive solutions marketing strategy, including key imperatives that JiHu solves for customers, how we solve them, and how we scale them through and with partners
  3. Partner with Sales, Sales Development, Customer Success, Marketing, and Product Management to identify and prioritize quarterly GTM plays (including strategy, messaging, content, campaigns, and enablement) that drive quality pipeline and ARR.
  4. Work comfortably with complex data sets to identify pipeline gaps and prescribe and prioritize solutions to meet business pipeline gaps
  5. Lead cross functional working group including product marketing, content, design, integrated marketing, sales development, sales strategy, and field enablement to orchestrate the development, execution, and operationalization of scalable and measurable quarterly sales plays that deliver results
  6. Collaboratively define success measures and reporting frameworks for implemented programs
  7. Develop, organize, and maintain a competitive information repository, both internal and external facing.
  8. Collaborate with Sales to enable all teams to confidently and proactively pitch GitLab in competitive situations.
  9. Develop competitive playbooks (discovery, positioning, messaging, objection handling, scripts, battle-cards, ROI tools, etc.) with respect to specific markets or competitors to drive GTM campaigns.
  10. Create product marketing collateral including: a.sales playbooks b.customer references c.Customer journey maps d.sales presentations e.call scripts f.email templates g.Product data sheets or videos h.product information on the website i.Product demo(s) grounded in product's key messages j.Competitive response tools k.sales training and enablement

Job Specific Qualifications

  1. Bachelors / University Degree, or relevant work experiences as a Product Marketing Manager
  2. Strong analytical and influencing skills
  3. Experience managing or designing solutions and/or go-to-market strategies, plays, and campaigns.
  4. Ability to work collaboratively with Marketing, Sales, and Product teams and effectively develop relationships with stakeholders at all levels of the organization to remove impediments that block the team’s ability to meet project objectives
  5. Significant enterprise software marketing experience
  6. Experience developing competitive collateral (e.g. playbooks, content, decks, demos, webinars, videos, battle cards, ROI tools, etc.) and collaborating with GTM teams (Marketing & Sales) on competitive response situations is a plus.
  7. Ability to move fluidly from big picture to details
  8. Written and verbal communication fit to engage customers, analysts, and influencers.
  9. Proven ability to manage timelines and deliver on commitments.
  10. Proven track record of cross-stakeholder program management and execution with operational rigor
  11. Understand enterprise buyer and user personas tasked with developer, security, and operations tools and solutions and how to market to them.

General Personalities

  • Passionate with a strong work ethic
  • High Energy; self-starter
  • Ability to thrive in unstructured and unregulated environment
  • Get things done mentality
  • Ability and eagerness to learn new things

Desired, not required

  • Product's zero-to-one or pivoting experience in startup
  • Experience in working with open source projects
  • Experience with GitLab

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