diff --git a/app/models/project.rb b/app/models/project.rb
index f8924e3c51e744ef5dbcb5f749075cf737e4d8cd..c255ccfc7fa9a10f624809a2ce6dc3abc29794a2 100644
--- a/app/models/project.rb
+++ b/app/models/project.rb
@@ -1962,11 +1962,8 @@ def track_project_repository
     (project_repository || build_project_repository).tap do |proj_repo|
       attributes = { shard_name: repository_storage, disk_path: disk_path }
 
-      if Feature.enabled?(:store_object_format, namespace, type: :gitlab_com_derisk)
-        object_format = repository.object_format
-
-        attributes[:object_format] = object_format if object_format.present?
-      end
+      object_format = repository.object_format
+      attributes[:object_format] = object_format if object_format.present?
 
       proj_repo.update!(**attributes)
     end
diff --git a/config/feature_flags/gitlab_com_derisk/store_object_format.yml b/config/feature_flags/gitlab_com_derisk/store_object_format.yml
deleted file mode 100644
index df43ef519a06ebb25b289d6b36de0ce397adc3b2..0000000000000000000000000000000000000000
--- a/config/feature_flags/gitlab_com_derisk/store_object_format.yml
+++ /dev/null
@@ -1,9 +0,0 @@
----
-name: store_object_format
-feature_issue_url: https://gitlab.com/gitlab-org/gitlab/-/issues/419887
-introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/139108
-rollout_issue_url: https://gitlab.com/gitlab-org/gitlab/-/issues/434364
-milestone: '16.9'
-type: gitlab_com_derisk
-group: group::source code
-default_enabled: false
diff --git a/spec/models/project_spec.rb b/spec/models/project_spec.rb
index 1a7f2e6614b1a8260bee91d1f0236b09f4c936a7..936303d0be60e46186948cc951695337be1f25ce 100644
--- a/spec/models/project_spec.rb
+++ b/spec/models/project_spec.rb
@@ -3130,22 +3130,6 @@ def has_external_wiki
               object_format: 'sha256'
             )
           end
-
-          context 'when feature flag "store_object_format" is disabled' do
-            before do
-              stub_feature_flags(store_object_format: false)
-            end
-
-            it 'tracks a SHA1 object format' do
-              project.track_project_repository
-
-              expect(project.project_repository).to have_attributes(
-                disk_path: project.disk_path,
-                shard_name: project.repository_storage,
-                object_format: 'sha1'
-              )
-            end
-          end
         end
       end