diff --git a/config/metrics/schema/product_groups.json b/config/metrics/schema/product_groups.json
index d6fb9d0e7000bf7d0d8c88cb71ffb47091a6de45..a02cd28ad069b65d443e73078870b76ba62d550b 100644
--- a/config/metrics/schema/product_groups.json
+++ b/config/metrics/schema/product_groups.json
@@ -42,21 +42,20 @@
     "knowledge",
     "mlops",
     "mobile_devops",
-    "observability",
     "optimize",
     "package_registry",
     "personal_productivity",
     "pipeline_authoring",
     "pipeline_execution",
     "pipeline_security",
-    "product_analytics",
+    "platform_insights",
     "product_planning",
     "project_management",
     "provision",
     "pubsec_services",
     "quality",
-    "respond",
     "remote_development",
+    "respond",
     "runner",
     "scalability",
     "secret_detection",
diff --git a/config/metrics/settings/20240607181654_observability_features_ff.yml b/config/metrics/settings/20240607181654_observability_features_ff.yml
index 0b4c1e600b80a0e6c11c42520c9f3ebba6b4065a..30a8335efd4f43f02a6ae9ad888856458b7c7d7d 100644
--- a/config/metrics/settings/20240607181654_observability_features_ff.yml
+++ b/config/metrics/settings/20240607181654_observability_features_ff.yml
@@ -1,7 +1,7 @@
 ---
 key_path: settings.observability_features_ff
 description: Count of groups with the observability_features feature flag enabled, where the flag is disabled globally
-product_group: observability
+product_group: platform_insights
 value_type: boolean
 status: active
 milestone: "17.3"
diff --git a/doc/development/internal_analytics/internal_event_instrumentation/metric_definition_guide.md b/doc/development/internal_analytics/internal_event_instrumentation/metric_definition_guide.md
index a47861f3ed5d256591b135eb70a42c16c49b208b..7edacd677ac1d8cb13168d8911e52575eee52c19 100644
--- a/doc/development/internal_analytics/internal_event_instrumentation/metric_definition_guide.md
+++ b/doc/development/internal_analytics/internal_event_instrumentation/metric_definition_guide.md
@@ -105,7 +105,7 @@ Example: Count of distinct users who opted to filter out anonymous users on the
 ```yaml
 key_path: count_distinct_user_id_from_exclude_anonymised_users_28d
 description: Count of distinct users who opted to filter out anonymous users on the analytics dashboard view in the last 28 days.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/events/analytics_dashboard_viewed.yml b/ee/config/events/analytics_dashboard_viewed.yml
index edbb9f26969481e5791f783c61ba424ac4b7d525..deb23169928030f57c794d9fb217466d2b0ee5cc 100644
--- a/ee/config/events/analytics_dashboard_viewed.yml
+++ b/ee/config/events/analytics_dashboard_viewed.yml
@@ -6,7 +6,7 @@ identifiers:
 - project
 - namespace
 - user
-product_group: product_analytics
+product_group: platform_insights
 milestone: '16.10'
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/146296
 distributions:
diff --git a/ee/config/events/exclude_anonymised_users.yml b/ee/config/events/exclude_anonymised_users.yml
index ca64955c2f33a165bd48e82223354063750d4d67..ccb2aaf695f02beac7963c3800e007a61f43c7a2 100644
--- a/ee/config/events/exclude_anonymised_users.yml
+++ b/ee/config/events/exclude_anonymised_users.yml
@@ -7,7 +7,7 @@ identifiers:
 - project
 - user
 - namespace
-product_group: product_analytics
+product_group: platform_insights
 milestone: "16.7"
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/138150
 distributions:
diff --git a/ee/config/events/user_created_custom_dashboard.yml b/ee/config/events/user_created_custom_dashboard.yml
index 02f0f379ab31b02cd7105142b63f191fa7a1dc4c..531b5e0fa64b9e7b2705b2b5a25035d9bb2884f0 100644
--- a/ee/config/events/user_created_custom_dashboard.yml
+++ b/ee/config/events/user_created_custom_dashboard.yml
@@ -10,7 +10,7 @@ identifiers:
 additional_properties:
   label:
     description: The dashboard's title
-product_group: product_analytics
+product_group: platform_insights
 milestone: "16.6"
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/135566
 distributions:
diff --git a/ee/config/events/user_created_custom_visualization.yml b/ee/config/events/user_created_custom_visualization.yml
index d77598552ffebb234b3e441318eae2b5acde067e..40bf777870c31762cdb9c453292b7642c4abc1a0 100644
--- a/ee/config/events/user_created_custom_visualization.yml
+++ b/ee/config/events/user_created_custom_visualization.yml
@@ -7,7 +7,7 @@ identifiers:
 - project
 - user
 - namespace
-product_group: product_analytics
+product_group: platform_insights
 milestone: "16.6"
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/135708
 distributions:
diff --git a/ee/config/events/user_edited_cluster_configuration.yml b/ee/config/events/user_edited_cluster_configuration.yml
index 80473fd202832374136ea3ce3aed71fd603755bd..013427b0826254c2b1be16d45b3d7437d97caa16 100644
--- a/ee/config/events/user_edited_cluster_configuration.yml
+++ b/ee/config/events/user_edited_cluster_configuration.yml
@@ -7,7 +7,7 @@ identifiers:
 - project
 - user
 - namespace
-product_group: product_analytics
+product_group: platform_insights
 milestone: "16.4"
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/131168
 distributions:
diff --git a/ee/config/events/user_edited_custom_dashboard.yml b/ee/config/events/user_edited_custom_dashboard.yml
index 94b2077a49f88bc40ef4695f1037fd68d530309e..84b19536fd8b843420a27324999ec25f52fdeaa1 100644
--- a/ee/config/events/user_edited_custom_dashboard.yml
+++ b/ee/config/events/user_edited_custom_dashboard.yml
@@ -10,7 +10,7 @@ identifiers:
 additional_properties:
   label:
     description: The dashboard's title
-product_group: product_analytics
+product_group: platform_insights
 milestone: "16.6"
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/135566
 distributions:
diff --git a/ee/config/events/user_feedback_gitlab_duo_query_in_visualization_designer_helpful.yml b/ee/config/events/user_feedback_gitlab_duo_query_in_visualization_designer_helpful.yml
index e5a6de42a2ce68e51ec8b68d0927d1127569307a..5502ff3c12df2069976b3b7c3ea0cc86a374ff3b 100644
--- a/ee/config/events/user_feedback_gitlab_duo_query_in_visualization_designer_helpful.yml
+++ b/ee/config/events/user_feedback_gitlab_duo_query_in_visualization_designer_helpful.yml
@@ -6,7 +6,7 @@ identifiers:
 - project
 - namespace
 - user
-product_group: product_analytics
+product_group: platform_insights
 milestone: '17.1'
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/148354
 distributions:
diff --git a/ee/config/events/user_feedback_gitlab_duo_query_in_visualization_designer_unhelpful.yml b/ee/config/events/user_feedback_gitlab_duo_query_in_visualization_designer_unhelpful.yml
index cdf639b277e122312030f3b1dbcdb9fa63763431..0f25a24f4438c6171fe1b0cb29818678140b9f6e 100644
--- a/ee/config/events/user_feedback_gitlab_duo_query_in_visualization_designer_unhelpful.yml
+++ b/ee/config/events/user_feedback_gitlab_duo_query_in_visualization_designer_unhelpful.yml
@@ -6,7 +6,7 @@ identifiers:
 - project
 - namespace
 - user
-product_group: product_analytics
+product_group: platform_insights
 milestone: '17.1'
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/148354
 distributions:
diff --git a/ee/config/events/user_feedback_gitlab_duo_query_in_visualization_designer_wrong.yml b/ee/config/events/user_feedback_gitlab_duo_query_in_visualization_designer_wrong.yml
index a589bfefdf3a79cc49d089f0e3b7a9ca35612827..6770ccbb4316cf103cce918381bbe04ff5a51fd5 100644
--- a/ee/config/events/user_feedback_gitlab_duo_query_in_visualization_designer_wrong.yml
+++ b/ee/config/events/user_feedback_gitlab_duo_query_in_visualization_designer_wrong.yml
@@ -6,7 +6,7 @@ identifiers:
 - project
 - namespace
 - user
-product_group: product_analytics
+product_group: platform_insights
 milestone: '17.1'
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/148354
 distributions:
diff --git a/ee/config/events/user_submitted_gitlab_duo_query_from_visualization_designer.yml b/ee/config/events/user_submitted_gitlab_duo_query_from_visualization_designer.yml
index fabe6a2845afcdc8c341a374a74f42534d258029..1364a4c5e4339ef879f903daf2bbe9a5882192d3 100644
--- a/ee/config/events/user_submitted_gitlab_duo_query_from_visualization_designer.yml
+++ b/ee/config/events/user_submitted_gitlab_duo_query_from_visualization_designer.yml
@@ -6,7 +6,7 @@ identifiers:
   - project
   - user
   - namespace
-product_group: product_analytics
+product_group: platform_insights
 milestone: '16.10'
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/145463
 distributions:
diff --git a/ee/config/events/user_viewed_builtin_dashboard.yml b/ee/config/events/user_viewed_builtin_dashboard.yml
index a84f6ff3b502b9ca9cc1fc2fd8a33d20499c4b80..f0c2d2f61f322f0ffc6ad5ea0f6c6addf0a51d34 100644
--- a/ee/config/events/user_viewed_builtin_dashboard.yml
+++ b/ee/config/events/user_viewed_builtin_dashboard.yml
@@ -9,7 +9,7 @@ identifiers:
 additional_properties:
   label:
     description: The dashboard's title
-product_group: product_analytics
+product_group: platform_insights
 milestone: '16.10'
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/144850
 distributions:
diff --git a/ee/config/events/user_viewed_cluster_configuration.yml b/ee/config/events/user_viewed_cluster_configuration.yml
index c563432973971142807ea818f57124f37796c945..0b29572b323f61509adf115fb9824fe85c7afe35 100644
--- a/ee/config/events/user_viewed_cluster_configuration.yml
+++ b/ee/config/events/user_viewed_cluster_configuration.yml
@@ -7,7 +7,7 @@ identifiers:
 - project
 - user
 - namespace
-product_group: product_analytics
+product_group: platform_insights
 milestone: "16.4"
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/131168
 distributions:
diff --git a/ee/config/events/user_viewed_custom_dashboard.yml b/ee/config/events/user_viewed_custom_dashboard.yml
index daed92cf07076f4c913f9d1ad4f14170eb4aaaa7..9ec82118d4a9a9c111f9861bce3612c40512355f 100644
--- a/ee/config/events/user_viewed_custom_dashboard.yml
+++ b/ee/config/events/user_viewed_custom_dashboard.yml
@@ -10,7 +10,7 @@ identifiers:
 additional_properties:
   label:
     description: The dashboard's title
-product_group: product_analytics
+product_group: platform_insights
 milestone: "16.6"
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/135566
 distributions:
diff --git a/ee/config/events/user_viewed_dashboard.yml b/ee/config/events/user_viewed_dashboard.yml
index 36fa94e9cf6c91349c71a0de840c532bd2414603..856c4208ecbb4591853e04498bfb5dd6ba629954 100644
--- a/ee/config/events/user_viewed_dashboard.yml
+++ b/ee/config/events/user_viewed_dashboard.yml
@@ -9,7 +9,7 @@ identifiers:
 additional_properties:
   label:
     description: The dashboard's title
-product_group: product_analytics
+product_group: platform_insights
 milestone: '16.10'
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/144850
 distributions:
diff --git a/ee/config/events/user_viewed_dashboard_designer.yml b/ee/config/events/user_viewed_dashboard_designer.yml
index ba85b4143b0bf76d1ef3744a14bafbd98b5abe7b..8f5ffcb67d4f1a15c18f7f61cc43047811f48255 100644
--- a/ee/config/events/user_viewed_dashboard_designer.yml
+++ b/ee/config/events/user_viewed_dashboard_designer.yml
@@ -7,7 +7,7 @@ identifiers:
 - project
 - user
 - namespace
-product_group: product_analytics
+product_group: platform_insights
 milestone: "16.6"
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/135566
 distributions:
diff --git a/ee/config/events/user_viewed_dashboard_list.yml b/ee/config/events/user_viewed_dashboard_list.yml
index dddd7fc08643a073e682b10a7103d0d380445c42..29177ecad5d370e1143a8cd2b7c4f630962b74d9 100644
--- a/ee/config/events/user_viewed_dashboard_list.yml
+++ b/ee/config/events/user_viewed_dashboard_list.yml
@@ -7,7 +7,7 @@ identifiers:
 - project
 - user
 - namespace
-product_group: product_analytics
+product_group: platform_insights
 milestone: "16.4"
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/131168
 distributions:
diff --git a/ee/config/events/user_viewed_instrumentation_directions.yml b/ee/config/events/user_viewed_instrumentation_directions.yml
index 38ad5625c01259a200329f91b79856ba4f9bbfb5..c5e498455d888b5252917c3f3775bd60d3105849 100644
--- a/ee/config/events/user_viewed_instrumentation_directions.yml
+++ b/ee/config/events/user_viewed_instrumentation_directions.yml
@@ -7,7 +7,7 @@ identifiers:
 - project
 - user
 - namespace
-product_group: product_analytics
+product_group: platform_insights
 milestone: "16.4"
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/131168
 distributions:
diff --git a/ee/config/events/user_viewed_traces.yml b/ee/config/events/user_viewed_traces.yml
index 2251c30bbf2fe459ab84d489163313f5f868474c..f9fd44be677b7dd15c3d1fe28952951c45ba7f9e 100644
--- a/ee/config/events/user_viewed_traces.yml
+++ b/ee/config/events/user_viewed_traces.yml
@@ -6,7 +6,7 @@ identifiers:
   - project
   - namespace
   - user
-product_group: observability
+product_group: platform_insights
 milestone: '17.1'
 introduced_by_url: 'https://gitlab.com/gitlab-org/gitlab/-/merge_requests/153227'
 distributions:
diff --git a/ee/config/events/user_viewed_visualization_designer.yml b/ee/config/events/user_viewed_visualization_designer.yml
index 36d37eac8ad28bcb8b8993c9a7df1488b79f1f0c..d45bcef220105a5f309222fed324413e7d01290a 100644
--- a/ee/config/events/user_viewed_visualization_designer.yml
+++ b/ee/config/events/user_viewed_visualization_designer.yml
@@ -7,7 +7,7 @@ identifiers:
 - project
 - user
 - namespace
-product_group: product_analytics
+product_group: platform_insights
 milestone: "16.6"
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/135708
 distributions:
diff --git a/ee/config/events/user_visited_dashboard.yml b/ee/config/events/user_visited_dashboard.yml
index bb406d25adf75a68a0b920c40ea7e12408b87596..077dc1b98288eb6177b92b8a718c17590d1aa73d 100644
--- a/ee/config/events/user_visited_dashboard.yml
+++ b/ee/config/events/user_visited_dashboard.yml
@@ -7,7 +7,7 @@ identifiers:
 - project
 - user
 - namespace
-product_group: product_analytics
+product_group: platform_insights
 milestone: "16.7"
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/134543
 distributions:
diff --git a/ee/config/events/view_logs_page.yml b/ee/config/events/view_logs_page.yml
index 5de2c5915b425ff577a4724a9d5b28bce29a2758..a9693d32c18cf07557cbc40529f86754bfec30bc 100644
--- a/ee/config/events/view_logs_page.yml
+++ b/ee/config/events/view_logs_page.yml
@@ -6,7 +6,7 @@ identifiers:
 - project
 - namespace
 - user
-product_group: observability
+product_group: platform_insights
 milestone: '17.2'
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/156821
 distributions:
diff --git a/ee/config/events/view_metrics_details_page.yml b/ee/config/events/view_metrics_details_page.yml
index 2275968d83f0f8a6e7da3de69bd31734083be276..7f9dd67115d084e1db409ef4467fdbb9dcae7c8a 100644
--- a/ee/config/events/view_metrics_details_page.yml
+++ b/ee/config/events/view_metrics_details_page.yml
@@ -6,7 +6,7 @@ identifiers:
 - project
 - namespace
 - user
-product_group: observability
+product_group: platform_insights
 milestone: '17.2'
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/156823
 distributions:
diff --git a/ee/config/events/view_metrics_page.yml b/ee/config/events/view_metrics_page.yml
index 1cce547110290aeac7e96f14d58336de9c327939..c30f92cdbc6f46eaab76a8477f7c8cffda615077 100644
--- a/ee/config/events/view_metrics_page.yml
+++ b/ee/config/events/view_metrics_page.yml
@@ -6,7 +6,7 @@ identifiers:
 - project
 - namespace
 - user
-product_group: observability
+product_group: platform_insights
 milestone: '17.2'
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/156823
 distributions:
diff --git a/ee/config/events/view_tracing_details_page.yml b/ee/config/events/view_tracing_details_page.yml
index 33c5fa277c3321b8becd2c90d4620d99bdc0bfb1..5e4236d0297920e30a891c8f884b3c8ee4a7aa9a 100644
--- a/ee/config/events/view_tracing_details_page.yml
+++ b/ee/config/events/view_tracing_details_page.yml
@@ -6,7 +6,7 @@ identifiers:
 - project
 - namespace
 - user
-product_group: observability
+product_group: platform_insights
 milestone: '17.2'
 introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/156822
 distributions:
diff --git a/ee/config/metrics/counts_28d/20230504085937_projects_with_analytics_dashboard_monthly.yml b/ee/config/metrics/counts_28d/20230504085937_projects_with_analytics_dashboard_monthly.yml
index 153921542a2ff06905a908d95ed20b5ea8f0d712..82f27368ec09a6178563336405efb1fd75da7456 100644
--- a/ee/config/metrics/counts_28d/20230504085937_projects_with_analytics_dashboard_monthly.yml
+++ b/ee/config/metrics/counts_28d/20230504085937_projects_with_analytics_dashboard_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.projects_with_analytics_dashboard_monthly
 description: Count of projects with an analytics dashboard
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.0"
diff --git a/ee/config/metrics/counts_28d/20230504140504_projects_with_initialized_product_analytics_monthly.yml b/ee/config/metrics/counts_28d/20230504140504_projects_with_initialized_product_analytics_monthly.yml
index 13a70ce91d3d0ce80932ced5d93d3fb6b2bff1dc..8a1575aef3df31d103e9e882cf98eb03ee2e9b22 100644
--- a/ee/config/metrics/counts_28d/20230504140504_projects_with_initialized_product_analytics_monthly.yml
+++ b/ee/config/metrics/counts_28d/20230504140504_projects_with_initialized_product_analytics_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.projects_with_initialized_product_analytics_monthly
 description: "Count of the number of projects that initialized product analytics in the last 28 days"
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.0"
diff --git a/ee/config/metrics/counts_28d/20230505155135_users_with_analytics_dashboard_created_monthly.yml b/ee/config/metrics/counts_28d/20230505155135_users_with_analytics_dashboard_created_monthly.yml
index 335cf1c973b77aa27cc9fd49ba18d8be126d4294..14134c8d29740cf79462e6bbab5dd74aebffa4a1 100644
--- a/ee/config/metrics/counts_28d/20230505155135_users_with_analytics_dashboard_created_monthly.yml
+++ b/ee/config/metrics/counts_28d/20230505155135_users_with_analytics_dashboard_created_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.users_with_analytics_dashboard_created_monthly
 description: Counts number of users who have created a dashboard this month. Originally wrong time-frame. Fixed in 17.0
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.0"
diff --git a/ee/config/metrics/counts_28d/20230731185226_users_viewed_analytics_cluster_configuration_monthly.yml b/ee/config/metrics/counts_28d/20230731185226_users_viewed_analytics_cluster_configuration_monthly.yml
index f4755dbe09d369ac6e00fb72ac22d0e4bf04b8a8..4e15bbe35a04d4c7cd57b5d6e0a822378d7ff454 100644
--- a/ee/config/metrics/counts_28d/20230731185226_users_viewed_analytics_cluster_configuration_monthly.yml
+++ b/ee/config/metrics/counts_28d/20230731185226_users_viewed_analytics_cluster_configuration_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.optional.users_viewed_analytics_cluster_configuration_monthly
 description: Count of users who have viewed analytics cluster configuration in the last 28 days
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.3"
diff --git a/ee/config/metrics/counts_28d/20230731185226_users_viewed_analytics_dashboard_list_monthly.yml b/ee/config/metrics/counts_28d/20230731185226_users_viewed_analytics_dashboard_list_monthly.yml
index 5d96f69dfc0584c87c621f9067de54463efc3f2f..91c598dd77cd269d26583a6879ca53d6cf89b374 100644
--- a/ee/config/metrics/counts_28d/20230731185226_users_viewed_analytics_dashboard_list_monthly.yml
+++ b/ee/config/metrics/counts_28d/20230731185226_users_viewed_analytics_dashboard_list_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.optional.users_viewed_analytics_dashboard_list_monthly
 description: Count of unique users who viewed the analytics dashboard list in the last 28 days
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.3"
diff --git a/ee/config/metrics/counts_28d/20230731185226_users_viewed_analytics_instrumentation_directions_monthly.yml b/ee/config/metrics/counts_28d/20230731185226_users_viewed_analytics_instrumentation_directions_monthly.yml
index a8394bb75349b2a957e00f911d6d3f52607aadf3..ef49613d03247ca541d82e75ba219b4d5aae1e9e 100644
--- a/ee/config/metrics/counts_28d/20230731185226_users_viewed_analytics_instrumentation_directions_monthly.yml
+++ b/ee/config/metrics/counts_28d/20230731185226_users_viewed_analytics_instrumentation_directions_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.optional.users_viewed_analytics_instrumentation_directions_monthly
 description: Count of users who have viewed analytics instrumentation directions in the last 28 days
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.3"
diff --git a/ee/config/metrics/counts_28d/20230803191735_users_edited_cluster_configuration_monthly.yml b/ee/config/metrics/counts_28d/20230803191735_users_edited_cluster_configuration_monthly.yml
index 23789264cf7d79293869ceb641e264e7ac8f0cc2..4d1b0b31864ec4bb03f1c3d6049c6ef8fd58b741 100644
--- a/ee/config/metrics/counts_28d/20230803191735_users_edited_cluster_configuration_monthly.yml
+++ b/ee/config/metrics/counts_28d/20230803191735_users_edited_cluster_configuration_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.optional.users_edited_cluster_configuration_monthly
 description: Count of users who have edited analytics cluster configuration in the last 28 days
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.3"
diff --git a/ee/config/metrics/counts_28d/20231018122452_analytics_dashboard_visits_monthly.yml b/ee/config/metrics/counts_28d/20231018122452_analytics_dashboard_visits_monthly.yml
index a17e5c26cc4d2b67921f140caec7b9051e6a44db..4cf77690cc46ec838cf8c04ce2691b69b6b189d7 100644
--- a/ee/config/metrics/counts_28d/20231018122452_analytics_dashboard_visits_monthly.yml
+++ b/ee/config/metrics/counts_28d/20231018122452_analytics_dashboard_visits_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.analytics_dashboard_visits_monthly
 description: Number of monthly views of any single product analytics dashboard
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: '16.6'
diff --git a/ee/config/metrics/counts_28d/count_distinct_user_id_from_exclude_anonymised_users_28d.yml b/ee/config/metrics/counts_28d/count_distinct_user_id_from_exclude_anonymised_users_28d.yml
index 6b6fad9ad99cc2eadb7f35a12accc151c2907398..183731ba2f8c5848df94056e7e4165b50911a2a2 100644
--- a/ee/config/metrics/counts_28d/count_distinct_user_id_from_exclude_anonymised_users_28d.yml
+++ b/ee/config/metrics/counts_28d/count_distinct_user_id_from_exclude_anonymised_users_28d.yml
@@ -1,7 +1,7 @@
 ---
 key_path: count_distinct_user_id_from_exclude_anonymised_users_28d
 description: Count of distinct users who opted to filter out anonymous users on the analytics dashboard view in the last 28 days.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_created_custom_dashboard_28d.yml b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_created_custom_dashboard_28d.yml
index f165b635bd28209014fbb0718ff1cde2af5de6c1..80ab3a797d27cdafcec8fc72a06c57d282b7b99f 100644
--- a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_created_custom_dashboard_28d.yml
+++ b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_created_custom_dashboard_28d.yml
@@ -1,7 +1,7 @@
 ---
 key_path: count_distinct_user_id_from_user_created_custom_dashboard_28d
 description: Count of distinct users who saved a new custom dashboard using the dashboard designer in the last 28d.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_created_custom_visualization_28d.yml b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_created_custom_visualization_28d.yml
index c18ad23bb02261e7fe492e0d9e52fe4be7af685a..b2eb516e521b0a70eec927e84f27c310271ef45c 100644
--- a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_created_custom_visualization_28d.yml
+++ b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_created_custom_visualization_28d.yml
@@ -1,7 +1,7 @@
 ---
 key_path: count_distinct_user_id_from_user_created_custom_visualization_28d
 description: Count of distinct users who saved a new custom visualization using the visualization designer in the last 28d.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_edited_custom_dashboard_28d.yml b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_edited_custom_dashboard_28d.yml
index b6434f8afdf7e790fddebe4f80b808f985b41808..79c1f02134e5ca58e29bd0e28d4335ba1b9e4def 100644
--- a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_edited_custom_dashboard_28d.yml
+++ b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_edited_custom_dashboard_28d.yml
@@ -1,7 +1,7 @@
 ---
 key_path: count_distinct_user_id_from_user_edited_custom_dashboard_28d
 description: Count of distinct users who edited an existing custom dashboard using the dashboard designer in the last 28d.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_submitted_natural_language_query_monthly.yml b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_submitted_natural_language_query_monthly.yml
index bab5d48ed307ba1fc1132ceca0513bd9cdd8af6c..f2a1b50902e611190a2aa836b3e51d96d3d1f852 100644
--- a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_submitted_natural_language_query_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_submitted_natural_language_query_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.count_distinct_user_id_from_user_submitted_gitlab_duo_query_from_visualization_designer_monthly
 description: Monthly count of unique users who submitted a GitLab Duo natural language query from the Product Analytics visualization designer.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_builtin_dashboard_monthly.yml b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_builtin_dashboard_monthly.yml
index c6719ed38ad5987c6d6dbcf74e4942b2a7abf73d..5742d8da357ba8b6ad153e54723c5a58b9c205a7 100644
--- a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_builtin_dashboard_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_builtin_dashboard_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.count_distinct_user_id_from_user_viewed_builtin_dashboard_monthly
 description: Monthly count of unique users who visited any builtin dashboard.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_custom_dashboard_28d.yml b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_custom_dashboard_28d.yml
index d72a8005718e51cfb0b7ba6afb09e12d85a6ab9e..b51b965dae667ce7478645265bf73d856364b04d 100644
--- a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_custom_dashboard_28d.yml
+++ b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_custom_dashboard_28d.yml
@@ -1,7 +1,7 @@
 ---
 key_path: count_distinct_user_id_from_user_viewed_custom_dashboard_28d
 description: Count of distinct users who visted any user defined custom dashboard in the last 28d.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_dashboard_designer_28d.yml b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_dashboard_designer_28d.yml
index 7aa3c40ecc78caad53fe49c4091f01cc59e5d8f1..f7905a755a725cd37a36b538c92d426d60df5c75 100644
--- a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_dashboard_designer_28d.yml
+++ b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_dashboard_designer_28d.yml
@@ -1,7 +1,7 @@
 ---
 key_path: count_distinct_user_id_from_user_viewed_dashboard_designer_28d
 description: Count of distinct users who visted the dashboard designer in the last 28d.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_dashboard_monthly.yml b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_dashboard_monthly.yml
index 9a392b27b96eeb65d9847f5b61df8e8f36ee5fc1..b556290dd1c5b5183245f3f9aacd6985bd273547 100644
--- a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_dashboard_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_dashboard_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.count_distinct_user_id_from_user_viewed_dashboard_monthly
 description: Monthly count of unique users who visited any analytics dashboard.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_traces_monthly.yml b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_traces_monthly.yml
index 880b884a08e0ba53a4165400f235c90dc74a0f66..2d9dea89cd0fe0b2a24e358866cdf18428263bb1 100644
--- a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_traces_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_traces_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.count_distinct_user_id_from_view_tracing_page_monthly
 description: Monthly count of unique users who visited tracing page.
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_visualization_designer_28d.yml b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_visualization_designer_28d.yml
index 262ebe8919bfd3d015b87bb394028659476912b5..ec3780688fafab5f473afd8b6e1af6409c9e7f22 100644
--- a/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_visualization_designer_28d.yml
+++ b/ee/config/metrics/counts_28d/count_distinct_user_id_from_user_viewed_visualization_designer_28d.yml
@@ -1,7 +1,7 @@
 ---
 key_path: count_distinct_user_id_from_user_viewed_visualization_designer_28d
 description: Count of distinct users who visted the visualization designer in the last 28d.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_logs_page_monthly.yml b/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_logs_page_monthly.yml
index b74fa779ae7265551ea549626263d3e11ca67393..2ecedd246c091b0afe53d3b198e2950a0ea18fa7 100644
--- a/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_logs_page_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_logs_page_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.count_distinct_user_id_from_view_logs_page_monthly
 description: "Monthly count of unique users who visited logs page"
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_logs_tracing_metrics_pages_monthly.yml b/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_logs_tracing_metrics_pages_monthly.yml
index 181feeb57f51d8e17c71b1c88b5861bd9ca29c0d..a63332b04e424f5083264126a7d2f2e05b5da76b 100644
--- a/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_logs_tracing_metrics_pages_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_logs_tracing_metrics_pages_monthly.yml
@@ -2,7 +2,7 @@
 key_path: >-
   redis_hll_counters.count_distinct_user_id_from_view_logs_page_and_view_metrics_details_page_and_view_metrics_page_and_view_tracing_details_page_and_view_tracing_page_monthly
 description: Monthly count of unique users who interacted with observability pages (tracing, logs, metrics)
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_metrics_details_page_monthly.yml b/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_metrics_details_page_monthly.yml
index 4668481be92ff8ca525bfaacce82b6dce52a2118..5b0d73b4888ba75787345f3c797988a71a34e884 100644
--- a/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_metrics_details_page_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_metrics_details_page_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.count_distinct_user_id_from_view_metrics_details_page_monthly
 description: Monthly count of unique users who visited metrics details page
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_metrics_page_monthly.yml b/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_metrics_page_monthly.yml
index 083aba9b0ecd56cb162cfed725dcdc5e4a1ec5b9..9f0ae504a747962f75f86f9dcdb7a226e4ad0dae 100644
--- a/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_metrics_page_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_metrics_page_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.count_distinct_user_id_from_view_metrics_page_monthly
 description: Monthly count of unique users who visited metrics page
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_tracing_details_page_monthly.yml b/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_tracing_details_page_monthly.yml
index 18b01cceaf249ab4807375e2763824066e0d00d8..3cd120577a2c8cfd74847b4d21d43cd97ea7a576 100644
--- a/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_tracing_details_page_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_distinct_user_id_from_view_tracing_details_page_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.count_distinct_user_id_from_view_tracing_details_page_monthly
 description: Monthly count of unique users who visited tracing details page
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_total_user_created_custom_dashboard_monthly.yml b/ee/config/metrics/counts_28d/count_total_user_created_custom_dashboard_monthly.yml
index d43eeb38cbbf174fb83ecaa49aca90351ea68076..bd14b9883ebec853004d11e1bef2ff621ce0f4a4 100644
--- a/ee/config/metrics/counts_28d/count_total_user_created_custom_dashboard_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_total_user_created_custom_dashboard_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_user_created_custom_dashboard_monthly
 description: Monthly count of dashboards created using the dashboard designer
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_total_user_edited_custom_dashboard_monthly.yml b/ee/config/metrics/counts_28d/count_total_user_edited_custom_dashboard_monthly.yml
index 2ba29c739679aea19f52c59450c6f340ece02af7..cb9fd8742dc1493395f605b937cefe17e13c1d56 100644
--- a/ee/config/metrics/counts_28d/count_total_user_edited_custom_dashboard_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_total_user_edited_custom_dashboard_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_user_edited_custom_dashboard_monthly
 description: Monthly count of custom dashboards edited using the dashboard designer.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_helpful_monthly.yml b/ee/config/metrics/counts_28d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_helpful_monthly.yml
index 2af316694566663904eb538b18cc70abfa176459..edb3903d08462ecf069aa826f6d0346989c3b3d1 100644
--- a/ee/config/metrics/counts_28d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_helpful_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_helpful_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_user_feedback_gitlab_duo_query_in_visualization_designer_helpful_monthly
 description: Monthly count of user feedback "helpful" GitLab Duo generated product analytics queries within the visualization designer
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_unhelpful_monthly.yml b/ee/config/metrics/counts_28d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_unhelpful_monthly.yml
index d51286425f2769b7c73a373384bcd7d510d094fc..90b37d93dc9ca3044a5c291f71432cfeafeff6cd 100644
--- a/ee/config/metrics/counts_28d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_unhelpful_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_unhelpful_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_user_feedback_gitlab_duo_query_in_visualization_designer_unhelpful_monthly
 description: Monthly count of user feedback "unhelpful" GitLab Duo generated product analytics queries within the visualization designer
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_wrong_monthly.yml b/ee/config/metrics/counts_28d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_wrong_monthly.yml
index bdd61e3e6f409255e76a2c853966c043057b6435..26dab59b4b130d6d38976317c05c6c1b0a2912e0 100644
--- a/ee/config/metrics/counts_28d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_wrong_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_wrong_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_user_feedback_gitlab_duo_query_in_visualization_designer_wrong_monthly
 description: Monthly count of user feedback "wrong" GitLab Duo generated product analytics queries within the visualization designer
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_total_user_viewed_builtin_dashboard_monthly.yml b/ee/config/metrics/counts_28d/count_total_user_viewed_builtin_dashboard_monthly.yml
index 15db0550d6ae1df4c9a18649dbc8b55974eecb38..2fa4c744b31c854c6fddf5e32b660e5053a11611 100644
--- a/ee/config/metrics/counts_28d/count_total_user_viewed_builtin_dashboard_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_total_user_viewed_builtin_dashboard_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_user_viewed_builtin_dashboard_monthly
 description: Monthly count of builtin dashboard views.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_total_user_viewed_custom_dashboard_monthly.yml b/ee/config/metrics/counts_28d/count_total_user_viewed_custom_dashboard_monthly.yml
index ecbfff041ad4a706afc32170022ab615c1f25a69..ccb34ea328c0242e8e253f8d37c2fe6c13f4a2f1 100644
--- a/ee/config/metrics/counts_28d/count_total_user_viewed_custom_dashboard_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_total_user_viewed_custom_dashboard_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_user_viewed_custom_dashboard_monthly
 description: Monthly count of user-defined custom dashboard views.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_28d/count_total_user_viewed_dashboard_monthly.yml b/ee/config/metrics/counts_28d/count_total_user_viewed_dashboard_monthly.yml
index 33b0214132b02a2f1222528f92e03e54cfad2782..b41156d9a228e9a01e277c3b92db2633d0e2fb85 100644
--- a/ee/config/metrics/counts_28d/count_total_user_viewed_dashboard_monthly.yml
+++ b/ee/config/metrics/counts_28d/count_total_user_viewed_dashboard_monthly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_user_viewed_dashboard_monthly
 description: Monthly count of all analytics dashboard views.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/20230504085937_projects_with_analytics_dashboard_weekly.yml b/ee/config/metrics/counts_7d/20230504085937_projects_with_analytics_dashboard_weekly.yml
index 4d09f1c1dade3eacbfc5d092b642230fc6181289..31fdbb77a295e3c4c9906210e9d60b2b72ea3e44 100644
--- a/ee/config/metrics/counts_7d/20230504085937_projects_with_analytics_dashboard_weekly.yml
+++ b/ee/config/metrics/counts_7d/20230504085937_projects_with_analytics_dashboard_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.projects_with_analytics_dashboard_weekly
 description: Count of projects with an analytics dashboard
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.0"
diff --git a/ee/config/metrics/counts_7d/20230504132701_projects_with_initialized_product_analytics_weekly.yml b/ee/config/metrics/counts_7d/20230504132701_projects_with_initialized_product_analytics_weekly.yml
index 6cdbcdb93434613305f96f243b39b108e1306c55..5cbb85e93cc3aa79e0787e2e1154931020174c97 100644
--- a/ee/config/metrics/counts_7d/20230504132701_projects_with_initialized_product_analytics_weekly.yml
+++ b/ee/config/metrics/counts_7d/20230504132701_projects_with_initialized_product_analytics_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.projects_with_initialized_product_analytics_weekly
 description: "Count of the number of projects that initialized product analytics in the last 7 days"
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.0"
diff --git a/ee/config/metrics/counts_7d/20230505154835_users_with_analytics_dashboard_created_weekly.yml b/ee/config/metrics/counts_7d/20230505154835_users_with_analytics_dashboard_created_weekly.yml
index 0df7ab29da2a80d441b9ae65b28a382c2c10191e..171ffacb10c70748442e4647e0b125045658c54d 100644
--- a/ee/config/metrics/counts_7d/20230505154835_users_with_analytics_dashboard_created_weekly.yml
+++ b/ee/config/metrics/counts_7d/20230505154835_users_with_analytics_dashboard_created_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.users_with_analytics_dashboard_created_weekly
 description: "Counts number of users who have created a dashboard this week"
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.0"
diff --git a/ee/config/metrics/counts_7d/20230531095411_users_visiting_dashboard_weekly.yml b/ee/config/metrics/counts_7d/20230531095411_users_visiting_dashboard_weekly.yml
index 91cf8e769c550ede4fa37b728ab3933bc7170f5c..18624a7f9239768e9016cd32ccde0879a3ec26f5 100644
--- a/ee/config/metrics/counts_7d/20230531095411_users_visiting_dashboard_weekly.yml
+++ b/ee/config/metrics/counts_7d/20230531095411_users_visiting_dashboard_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.users_visiting_dashboard_weekly
 description: Count of all users who have viewed at least one dashboard in the last 7 days
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.1"
diff --git a/ee/config/metrics/counts_7d/20230731185224_users_viewed_analytics_dashboard_list_weekly.yml b/ee/config/metrics/counts_7d/20230731185224_users_viewed_analytics_dashboard_list_weekly.yml
index 0cb9d2159c280bc3176b640959e7536b531a5efa..7d08f9a109efdf807f8009f926a2f75baf7f6512 100644
--- a/ee/config/metrics/counts_7d/20230731185224_users_viewed_analytics_dashboard_list_weekly.yml
+++ b/ee/config/metrics/counts_7d/20230731185224_users_viewed_analytics_dashboard_list_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.optional.users_viewed_analytics_dashboard_list_weekly
 description: Count of unique users who viewed the analytics dashboard list in the last 7 days
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.3"
diff --git a/ee/config/metrics/counts_7d/20230731185225_users_viewed_analytics_instrumentation_directions_weekly.yml b/ee/config/metrics/counts_7d/20230731185225_users_viewed_analytics_instrumentation_directions_weekly.yml
index 99569b340861264c125a4e00255bf0bcce19be2e..5783278e9cb8cf7e651c67430d236a4eb294d60c 100644
--- a/ee/config/metrics/counts_7d/20230731185225_users_viewed_analytics_instrumentation_directions_weekly.yml
+++ b/ee/config/metrics/counts_7d/20230731185225_users_viewed_analytics_instrumentation_directions_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.optional.users_viewed_analytics_instrumentation_directions_weekly
 description: Count of users who have viewed analytics instrumentation directions in the last 7 days
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.3"
diff --git a/ee/config/metrics/counts_7d/20230731185226_users_viewed_analytics_cluster_configuration_weekly.yml b/ee/config/metrics/counts_7d/20230731185226_users_viewed_analytics_cluster_configuration_weekly.yml
index b916c5bf07f0566e47b28a0a6bbdec331e03e2bc..7b12a2aa78dc4339e0ded02be6bcc7526365d2db 100644
--- a/ee/config/metrics/counts_7d/20230731185226_users_viewed_analytics_cluster_configuration_weekly.yml
+++ b/ee/config/metrics/counts_7d/20230731185226_users_viewed_analytics_cluster_configuration_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.optional.users_viewed_analytics_cluster_configuration_weekly
 description: Count of users who have viewed analytics cluster configuration in the last 7 days
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.3"
diff --git a/ee/config/metrics/counts_7d/20230803191734_users_edited_cluster_configuration_weekly.yml b/ee/config/metrics/counts_7d/20230803191734_users_edited_cluster_configuration_weekly.yml
index 026f8d51b870325c591358b6ee5821866106ca4c..c72c5703e2f98f68a0a94f92a2da294140cc00c7 100644
--- a/ee/config/metrics/counts_7d/20230803191734_users_edited_cluster_configuration_weekly.yml
+++ b/ee/config/metrics/counts_7d/20230803191734_users_edited_cluster_configuration_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.optional.users_edited_cluster_configuration_weekly
 description: Count of users who have edited analytics cluster configuration in the last 7 days
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.3"
diff --git a/ee/config/metrics/counts_7d/20231018122452_analytics_dashboard_visits_weekly.yml b/ee/config/metrics/counts_7d/20231018122452_analytics_dashboard_visits_weekly.yml
index 80bc625a790dc4f3f340fa5eef4a0cce1c4f5e49..9e0ee9988c0a830ae8f8cc6936a0f67341d4b28a 100644
--- a/ee/config/metrics/counts_7d/20231018122452_analytics_dashboard_visits_weekly.yml
+++ b/ee/config/metrics/counts_7d/20231018122452_analytics_dashboard_visits_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.analytics_dashboard_visits_weekly
 description: Number of weekly views of any single product analytics dashboard
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: '16.6'
diff --git a/ee/config/metrics/counts_7d/20231201095411_visited_dashboard_projects_weekly.yml b/ee/config/metrics/counts_7d/20231201095411_visited_dashboard_projects_weekly.yml
index 32e3243483c958b6a16ef353bccd623997a38b07..9295ca1483a98f2422a07d225044737a6ece21b1 100644
--- a/ee/config/metrics/counts_7d/20231201095411_visited_dashboard_projects_weekly.yml
+++ b/ee/config/metrics/counts_7d/20231201095411_visited_dashboard_projects_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.visited_dashboard_projects_weekly
 description: Count of distinct projects with at least one Analytics dashboard view in the last 7 days
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.9"
diff --git a/ee/config/metrics/counts_7d/count_distinct_user_id_from_exclude_anonymised_users_7d.yml b/ee/config/metrics/counts_7d/count_distinct_user_id_from_exclude_anonymised_users_7d.yml
index 59c5dbf7e2e5f89e00c53bd569bd9b3d313579ec..8dec825a59c35f899222bfc88dc2b592a54f1b15 100644
--- a/ee/config/metrics/counts_7d/count_distinct_user_id_from_exclude_anonymised_users_7d.yml
+++ b/ee/config/metrics/counts_7d/count_distinct_user_id_from_exclude_anonymised_users_7d.yml
@@ -1,7 +1,7 @@
 ---
 key_path: count_distinct_user_id_from_exclude_anonymised_users_7d
 description: Count of distinct users who opted to filter out anonymous users on the analytics dashboard view in the last 7 days.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_created_custom_dashboard_7d.yml b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_created_custom_dashboard_7d.yml
index 8cd2ccb75e523d2f231980a4f11d8647da1b5adc..f00b116579525b0e2cba90ee10e12245312744cb 100644
--- a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_created_custom_dashboard_7d.yml
+++ b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_created_custom_dashboard_7d.yml
@@ -1,7 +1,7 @@
 ---
 key_path: count_distinct_user_id_from_user_created_custom_dashboard_7d
 description: Count of distinct users who saved a new custom dashboard using the dashboard designer in the last 7d.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_created_custom_visualization_7d.yml b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_created_custom_visualization_7d.yml
index d5d9c8012d4daa33e4a6b6c61ae427962de00ea1..b694ac6c9b785f479d2eb45396a778c2c3549e3d 100644
--- a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_created_custom_visualization_7d.yml
+++ b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_created_custom_visualization_7d.yml
@@ -1,7 +1,7 @@
 ---
 key_path: count_distinct_user_id_from_user_created_custom_visualization_7d
 description: Count of distinct users who saved a new custom visualization using the visualization designer in the last 7d.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_edited_custom_dashboard_7d.yml b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_edited_custom_dashboard_7d.yml
index b812d9b1c974b51ac6b2d18bdf2dd6004173340f..8a2a9f44cdf61ba08d26f37e03704ff9b99b9af7 100644
--- a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_edited_custom_dashboard_7d.yml
+++ b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_edited_custom_dashboard_7d.yml
@@ -1,7 +1,7 @@
 ---
 key_path: count_distinct_user_id_from_user_edited_custom_dashboard_7d
 description: Count of distinct users who edited an existing custom dashboard using the dashboard designer in the last 7d.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_submitted_natural_language_query_weekly.yml b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_submitted_natural_language_query_weekly.yml
index 2b79f332ebe36449610e2cc86904b0bd4e97ebfb..6eaf8d76fd7d43d16c9ab078d8fb874085955b11 100644
--- a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_submitted_natural_language_query_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_submitted_natural_language_query_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.count_distinct_user_id_from_user_submitted_gitlab_duo_query_from_visualization_designer_weekly
 description: Weekly count of distinct users who submitted a GitLab Duo natural language query from the Product Analytics visualization designer.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_builtin_dashboard_weekly.yml b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_builtin_dashboard_weekly.yml
index 6456b419a3950ecfd9fe200fdd2e962cd9e8704f..ddda25dc870e573cdb26955679c6c6a7f7255229 100644
--- a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_builtin_dashboard_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_builtin_dashboard_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.count_distinct_user_id_from_user_viewed_builtin_dashboard_weekly
 description: Weekly count of unique users who visited any builtin dashboard.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_custom_dashboard_7d.yml b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_custom_dashboard_7d.yml
index 459b58130363a8df63556e6107ef08654c07d07f..d3f2a1049975c5a01fed9ba36166fe4399049f94 100644
--- a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_custom_dashboard_7d.yml
+++ b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_custom_dashboard_7d.yml
@@ -1,7 +1,7 @@
 ---
 key_path: count_distinct_user_id_from_user_viewed_custom_dashboard_7d
 description: Count of distinct users who visted any user defined custom dashboard in the last 7d.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_dashboard_designer_7d.yml b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_dashboard_designer_7d.yml
index c8a598f6b343efad1631689551c26618b84b81f4..7297d09acba1e15a61f5b891a1b63f445f0bbe65 100644
--- a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_dashboard_designer_7d.yml
+++ b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_dashboard_designer_7d.yml
@@ -1,7 +1,7 @@
 ---
 key_path: count_distinct_user_id_from_user_viewed_dashboard_designer_7d
 description: Count of distinct users who visted the dashboard designer in the last 7d.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_dashboard_weekly.yml b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_dashboard_weekly.yml
index 5a0c16150d05bd1c620ea0b8eed5d3b1956934af..ff09616e9bdee6fd0e3820d7497b999ea156bb47 100644
--- a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_dashboard_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_dashboard_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.count_distinct_user_id_from_user_viewed_dashboard_weekly
 description: Weekly count of unique users who visited any analytics dashboard.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_traces_weekly.yml b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_traces_weekly.yml
index 8561ad8a29c4dc1789f3da3e2cb8da7db5fea071..e7e9b0b1a2beb4e0986256ad3a8adfbb290d5b69 100644
--- a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_traces_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_traces_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.count_distinct_user_id_from_view_tracing_page_weekly
 description: Weekly count of unique users who visited tracing page.
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_visualization_designer_7d.yml b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_visualization_designer_7d.yml
index edb8e3f565e0aacede27a7451116151e0e7b5701..1a6d62bb61e5cd1880f4fe84aec5d3b03e43867e 100644
--- a/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_visualization_designer_7d.yml
+++ b/ee/config/metrics/counts_7d/count_distinct_user_id_from_user_viewed_visualization_designer_7d.yml
@@ -1,7 +1,7 @@
 ---
 key_path: count_distinct_user_id_from_user_viewed_visualization_designer_7d
 description: Count of distinct users who visted the visualization designer in the last 7d.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_logs_page_weekly.yml b/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_logs_page_weekly.yml
index 3c26f53212b55ef5afd028181612e9dde37d1244..2036e671208a2b6866fceed57bde9b503291bdd1 100644
--- a/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_logs_page_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_logs_page_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.count_distinct_user_id_from_view_logs_page_weekly
 description: "Weekly count of unique users who visited logs page"
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_logs_tracing_metrics_pages_weekly.yml b/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_logs_tracing_metrics_pages_weekly.yml
index 1c613dafe9104de251a398f51b68bc9228cd4eef..ddceef914a33f7132c366a4d524a775a39742f65 100644
--- a/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_logs_tracing_metrics_pages_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_logs_tracing_metrics_pages_weekly.yml
@@ -2,7 +2,7 @@
 key_path: >-
   redis_hll_counters.count_distinct_user_id_from_view_logs_page_and_view_metrics_details_page_and_view_metrics_page_and_view_tracing_details_page_and_view_tracing_page_weekly
 description: Weekly count of unique users who interacted with observability pages (tracing, logs, metrics)
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_metrics_details_page_weekly.yml b/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_metrics_details_page_weekly.yml
index 05e05dfe7f44881e32e5715ef4ac584716ec10cc..ea05a72baffe43f71bb3aeab56d3c76ebac6286b 100644
--- a/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_metrics_details_page_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_metrics_details_page_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.count_distinct_user_id_from_view_metrics_details_page_weekly
 description: Weekly count of unique users who visited metrics details page
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_metrics_page_weekly.yml b/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_metrics_page_weekly.yml
index 48379d9301a5d18260151930eed9610357effcfe..da9e81cd27e30574f54a6e9f8e40bcd6ab6af4f3 100644
--- a/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_metrics_page_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_metrics_page_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.count_distinct_user_id_from_view_metrics_page_weekly
 description: Weekly count of unique users who visited metrics page
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_tracing_details_page_weekly.yml b/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_tracing_details_page_weekly.yml
index 5dba4e33cb7f2e379f169409116b12489077253c..8fe0cc3996e5d16a178413185e19e71193327e88 100644
--- a/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_tracing_details_page_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_distinct_user_id_from_view_tracing_details_page_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: redis_hll_counters.count_distinct_user_id_from_view_tracing_details_page_weekly
 description: Weekly count of unique users who visited tracing details page
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_total_user_created_custom_dashboard_weekly.yml b/ee/config/metrics/counts_7d/count_total_user_created_custom_dashboard_weekly.yml
index c3e2744f108e0216e6da4ee708b2743ff404474d..f258b034b682c86dab74d5149a6535fa6e85bdcd 100644
--- a/ee/config/metrics/counts_7d/count_total_user_created_custom_dashboard_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_total_user_created_custom_dashboard_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_user_created_custom_dashboard_weekly
 description: Weekly count of dashboards created using the dashboard designer.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_total_user_edited_custom_dashboard_weekly.yml b/ee/config/metrics/counts_7d/count_total_user_edited_custom_dashboard_weekly.yml
index 4f0958f5455b22b2bd45145d02e230fcee44dfdc..70555391e234d4b31c32e6a1a298746459ca2fb3 100644
--- a/ee/config/metrics/counts_7d/count_total_user_edited_custom_dashboard_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_total_user_edited_custom_dashboard_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_user_edited_custom_dashboard_weekly
 description: Weekly count of custom dashboards edited using the dashboard designer.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_helpful_weekly.yml b/ee/config/metrics/counts_7d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_helpful_weekly.yml
index b372ed834dd73bf0a376da7224c51d95215baf2b..1cd172efb44cf37a376ee66ded6ebf7b9c4fa257 100644
--- a/ee/config/metrics/counts_7d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_helpful_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_helpful_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_user_feedback_gitlab_duo_query_in_visualization_designer_helpful_weekly
 description: Weekly count of user feedback "helpful" GitLab Duo generated product analytics queries within the visualization designer
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_unhelpful_weekly.yml b/ee/config/metrics/counts_7d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_unhelpful_weekly.yml
index 9b371261f4105309e7b095f415481e23e23404f2..6bd7b69a92d09fae780dba436bbb16d407a529fa 100644
--- a/ee/config/metrics/counts_7d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_unhelpful_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_unhelpful_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_user_feedback_gitlab_duo_query_in_visualization_designer_unhelpful_weekly
 description: Weekly count of user feedback "unhelpful" GitLab Duo generated product analytics queries within the visualization designer
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_wrong_weekly.yml b/ee/config/metrics/counts_7d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_wrong_weekly.yml
index 635655fca2d107f45fc5b2ca52b6f9a05ad7c26d..75ca4ac334d5fa0c2dc331826de79f4852c85e75 100644
--- a/ee/config/metrics/counts_7d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_wrong_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_total_user_feedback_gitlab_duo_query_in_visualization_designer_wrong_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_user_feedback_gitlab_duo_query_in_visualization_designer_wrong_weekly
 description: Weekly count of user feedback "wrong" GitLab Duo generated product analytics queries within the visualization designer
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_total_user_viewed_builtin_dashboard_weekly.yml b/ee/config/metrics/counts_7d/count_total_user_viewed_builtin_dashboard_weekly.yml
index 24ffef610b3a57e96bc6faa5f3dcd4555af7e59d..dfb6cd9482e79607a3882faf125c18371dc4b806 100644
--- a/ee/config/metrics/counts_7d/count_total_user_viewed_builtin_dashboard_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_total_user_viewed_builtin_dashboard_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_user_viewed_builtin_dashboard_weekly
 description: Weekly count of builtin dashboard views.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_total_user_viewed_custom_dashboard_weekly.yml b/ee/config/metrics/counts_7d/count_total_user_viewed_custom_dashboard_weekly.yml
index 35fb9f300cd05c598b3b4571b6be4de4f01ebff0..6722bbea0f26d416fe83da715aa30983f4da462d 100644
--- a/ee/config/metrics/counts_7d/count_total_user_viewed_custom_dashboard_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_total_user_viewed_custom_dashboard_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_user_viewed_custom_dashboard_weekly
 description: Weekly count of user-defined custom dashboard views.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_7d/count_total_user_viewed_dashboard_weekly.yml b/ee/config/metrics/counts_7d/count_total_user_viewed_dashboard_weekly.yml
index 0f4680e7a70674a51094b636d30fd194ed4be749..0a71aeb121bebc88c6cca4fb6f7a85d7510994d1 100644
--- a/ee/config/metrics/counts_7d/count_total_user_viewed_dashboard_weekly.yml
+++ b/ee/config/metrics/counts_7d/count_total_user_viewed_dashboard_weekly.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_user_viewed_dashboard_weekly
 description: Weekly count of all analytics dashboard views.
-product_group: product_analytics
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_all/20230502122452_analytics_dashboard_views.yml b/ee/config/metrics/counts_all/20230502122452_analytics_dashboard_views.yml
index d08ba72499bbec16a2c7372cbec9c1a3c1af157c..4e810288c44e24424457b2a76307a188b0fe7282 100644
--- a/ee/config/metrics/counts_all/20230502122452_analytics_dashboard_views.yml
+++ b/ee/config/metrics/counts_all/20230502122452_analytics_dashboard_views.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.analytics_dashboard_views
 description: "Number of views of any single product analytics dashboard"
-product_group: product_analytics
+product_group: platform_insights
 value_type: number
 status: active
 milestone: "16.0"
diff --git a/ee/config/metrics/counts_all/count_total_view_logs_page.yml b/ee/config/metrics/counts_all/count_total_view_logs_page.yml
index 87a96e3b8ceeaab28bd0be782deff0bb0df756c2..854d82970cb924dad6a96fadb8922e055d289b49 100644
--- a/ee/config/metrics/counts_all/count_total_view_logs_page.yml
+++ b/ee/config/metrics/counts_all/count_total_view_logs_page.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_view_logs_page
 description: Total count of Total count of users who visited logs page
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_all/count_total_view_metrics_details_page.yml b/ee/config/metrics/counts_all/count_total_view_metrics_details_page.yml
index 6c6138ad4e92dc801f680315c9c1999f5c7b903c..442bdfa914d0fdb2aa6bfec13d7cdc030d04778b 100644
--- a/ee/config/metrics/counts_all/count_total_view_metrics_details_page.yml
+++ b/ee/config/metrics/counts_all/count_total_view_metrics_details_page.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_view_metrics_details_page
 description: Total count of users who visited metrics details page
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_all/count_total_view_metrics_page.yml b/ee/config/metrics/counts_all/count_total_view_metrics_page.yml
index db4d3864772da79e672329878e702eee669f02e9..2b0a1fb668edfa8ab552cd69e15bcc555ba5c57f 100644
--- a/ee/config/metrics/counts_all/count_total_view_metrics_page.yml
+++ b/ee/config/metrics/counts_all/count_total_view_metrics_page.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_view_metrics_page
 description: Total count of users who visited metrics page
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_all/count_total_view_tracing_details_page.yml b/ee/config/metrics/counts_all/count_total_view_tracing_details_page.yml
index 178c36ab2773c0566b18dfe76706ce2e1601364d..ff6574f5a0469f9f50aed9cebaeacb67941a986c 100644
--- a/ee/config/metrics/counts_all/count_total_view_tracing_details_page.yml
+++ b/ee/config/metrics/counts_all/count_total_view_tracing_details_page.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_view_tracing_details_page
 description: Total count of users who visited tracing details page
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/ee/config/metrics/counts_all/count_total_view_tracing_page.yml b/ee/config/metrics/counts_all/count_total_view_tracing_page.yml
index 241d8eb2912649d0cd1cd1cc068e0d822b628082..4dc34b304318034e7a97d8e2daf58fb50eb842e8 100644
--- a/ee/config/metrics/counts_all/count_total_view_tracing_page.yml
+++ b/ee/config/metrics/counts_all/count_total_view_tracing_page.yml
@@ -1,7 +1,7 @@
 ---
 key_path: counts.count_total_view_tracing_page
 description: Total count of users who visited tracing page
-product_group: observability
+product_group: platform_insights
 performance_indicator_type: []
 value_type: number
 status: active
diff --git a/spec/lib/gitlab/usage/metric_definition_spec.rb b/spec/lib/gitlab/usage/metric_definition_spec.rb
index eb28ac8d6e9594d0e3fa55ac72c9c050a369207d..ad85020f10e797e87cd5e9ca5488c5db8b9a72e0 100644
--- a/spec/lib/gitlab/usage/metric_definition_spec.rb
+++ b/spec/lib/gitlab/usage/metric_definition_spec.rb
@@ -11,7 +11,7 @@
       milestone: '14.1',
       introduced_by_url: 'http://gdk.test',
       key_path: 'uuid',
-      product_group: 'product_analytics',
+      product_group: 'platform_insights',
       time_frame: 'none',
       data_source: 'database',
       distribution: %w[ee ce],
@@ -507,7 +507,7 @@ def make_rule(name:, time_framed: true, filter: nil, unique_identifier_name: nil
         status: 'active',
         milestone: '14.1',
         key_path: 'counter.category.event',
-        product_group: 'product_analytics',
+        product_group: 'platform_insights',
         time_frame: 'none',
         data_source: 'database',
         distribution: %w[ee ce],