diff --git a/app/controllers/projects/google_cloud/base_controller.rb b/app/controllers/projects/google_cloud/base_controller.rb
index f6039d016030769809cce34621dab890e437b98e..3a702b04ffa1c862caaff0c4056a65929600f8ed 100644
--- a/app/controllers/projects/google_cloud/base_controller.rb
+++ b/app/controllers/projects/google_cloud/base_controller.rb
@@ -6,7 +6,6 @@ class Projects::GoogleCloud::BaseController < Projects::ApplicationController
 
   before_action :admin_project_google_cloud!
   before_action :google_oauth2_enabled!
-  before_action :feature_flag_enabled!
 
   private
 
@@ -25,17 +24,6 @@ def google_oauth2_enabled!
     end
   end
 
-  def feature_flag_enabled!
-    enabled_for_user = Feature.enabled?(:incubation_5mp_google_cloud, current_user)
-    enabled_for_group = Feature.enabled?(:incubation_5mp_google_cloud, project.group)
-    enabled_for_project = Feature.enabled?(:incubation_5mp_google_cloud, project)
-    feature_is_enabled = enabled_for_user || enabled_for_group || enabled_for_project
-    unless feature_is_enabled
-      track_event(:error_feature_flag_not_enabled)
-      access_denied!
-    end
-  end
-
   def validate_gcp_token!
     is_token_valid = GoogleApi::CloudPlatform::Client.new(token_in_session, nil)
                                                      .validate_token(expires_at_in_session)
diff --git a/config/feature_flags/development/incubation_5mp_google_cloud.yml b/config/feature_flags/development/incubation_5mp_google_cloud.yml
deleted file mode 100644
index e2118e659618f0e896fae9cd092e157c5e757c33..0000000000000000000000000000000000000000
--- a/config/feature_flags/development/incubation_5mp_google_cloud.yml
+++ /dev/null
@@ -1,8 +0,0 @@
----
-name: incubation_5mp_google_cloud
-introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/70715
-rollout_issue_url: https://gitlab.com/gitlab-org/gitlab/-/issues/371332
-milestone: '14.3'
-type: development
-group: group::incubation
-default_enabled: true
diff --git a/lib/sidebars/projects/menus/infrastructure_menu.rb b/lib/sidebars/projects/menus/infrastructure_menu.rb
index 448285fb773d6e5cd5471e01eefe9de4ff579df7..5cdc5a2432d9543ddf684540abe2b38230afd4f5 100644
--- a/lib/sidebars/projects/menus/infrastructure_menu.rb
+++ b/lib/sidebars/projects/menus/infrastructure_menu.rb
@@ -94,15 +94,10 @@ def aws_menu_item
         end
 
         def google_cloud_menu_item
-          enabled_for_user = Feature.enabled?(:incubation_5mp_google_cloud, context.current_user)
-          enabled_for_group = Feature.enabled?(:incubation_5mp_google_cloud, context.project.group)
-          enabled_for_project = Feature.enabled?(:incubation_5mp_google_cloud, context.project)
-          feature_is_enabled = enabled_for_user || enabled_for_group || enabled_for_project
           user_has_permissions = can?(context.current_user, :admin_project_google_cloud, context.project)
-
           google_oauth2_configured = google_oauth2_configured?
 
-          unless feature_is_enabled && user_has_permissions && google_oauth2_configured
+          unless user_has_permissions && google_oauth2_configured
             return ::Sidebars::NilMenuItem.new(item_id: :incubation_5mp_google_cloud)
           end
 
diff --git a/spec/lib/sidebars/projects/menus/infrastructure_menu_spec.rb b/spec/lib/sidebars/projects/menus/infrastructure_menu_spec.rb
index 057b7060a7699f10576fe1d320f74e2fbad30333..517502ee7c3cb9ddb424dbbfd2a944a6491150aa 100644
--- a/spec/lib/sidebars/projects/menus/infrastructure_menu_spec.rb
+++ b/spec/lib/sidebars/projects/menus/infrastructure_menu_spec.rb
@@ -130,41 +130,8 @@ def find_menu_item(menu_item)
 
       it_behaves_like 'access rights checks'
 
-      context 'when feature flag is turned off globally' do
-        before do
-          stub_feature_flags(incubation_5mp_google_cloud: false)
-        end
-
-        it { is_expected.to be_nil }
-
-        context 'when feature flag is enabled for specific project' do
-          before do
-            stub_feature_flags(incubation_5mp_google_cloud: project)
-          end
-
-          it_behaves_like 'access rights checks'
-        end
-
-        context 'when feature flag is enabled for specific group' do
-          before do
-            stub_feature_flags(incubation_5mp_google_cloud: project.group)
-          end
-
-          it_behaves_like 'access rights checks'
-        end
-
-        context 'when feature flag is enabled for specific project' do
-          before do
-            stub_feature_flags(incubation_5mp_google_cloud: user)
-          end
-
-          it_behaves_like 'access rights checks'
-        end
-      end
-
       context 'when instance is not configured for Google OAuth2' do
         before do
-          stub_feature_flags(incubation_5mp_google_cloud: true)
           unconfigured_google_oauth2 = Struct.new(:app_id, :app_secret).new('', '')
           allow(Gitlab::Auth::OAuth::Provider).to receive(:config_for)
                                                     .with('google_oauth2')
diff --git a/spec/requests/projects/google_cloud/configuration_controller_spec.rb b/spec/requests/projects/google_cloud/configuration_controller_spec.rb
index ab0cd6109f5a058cec28b07bddb27dfb356c677c..8638ca9df261af8249c901a517cb8f37915b5527 100644
--- a/spec/requests/projects/google_cloud/configuration_controller_spec.rb
+++ b/spec/requests/projects/google_cloud/configuration_controller_spec.rb
@@ -68,29 +68,6 @@
       end
     end
 
-    context 'but feature flag is disabled' do
-      before do
-        stub_feature_flags(incubation_5mp_google_cloud: false)
-      end
-
-      it 'returns not found' do
-        authorized_members.each do |authorized_member|
-          sign_in(authorized_member)
-
-          get url
-
-          expect(response).to have_gitlab_http_status(:not_found)
-          expect_snowplow_event(
-            category: 'Projects::GoogleCloud::ConfigurationController',
-            action: 'error_feature_flag_not_enabled',
-            label: nil,
-            project: project,
-            user: authorized_member
-          )
-        end
-      end
-    end
-
     context 'but google oauth2 token is not valid' do
       it 'does not return revoke oauth url' do
         allow_next_instance_of(GoogleApi::CloudPlatform::Client) do |client|
diff --git a/spec/requests/projects/google_cloud/databases_controller_spec.rb b/spec/requests/projects/google_cloud/databases_controller_spec.rb
index 46f6d27644c1e74b57740d11fbf8af91ae800622..31a4963b5c1aec89924341399d3ac9a81b1d3b64 100644
--- a/spec/requests/projects/google_cloud/databases_controller_spec.rb
+++ b/spec/requests/projects/google_cloud/databases_controller_spec.rb
@@ -6,8 +6,6 @@
   shared_examples 'shared examples for database controller endpoints' do
     include_examples 'requires `admin_project_google_cloud` role'
 
-    include_examples 'requires feature flag `incubation_5mp_google_cloud` enabled'
-
     include_examples 'requires valid Google OAuth2 configuration'
 
     include_examples 'requires valid Google Oauth2 token' do
diff --git a/spec/requests/projects/google_cloud/gcp_regions_controller_spec.rb b/spec/requests/projects/google_cloud/gcp_regions_controller_spec.rb
index da000ec00c0deebd6f2c694aa4ea9630d5657fa8..9105114487fdd8b5f90615dfbd6654c0f796783b 100644
--- a/spec/requests/projects/google_cloud/gcp_regions_controller_spec.rb
+++ b/spec/requests/projects/google_cloud/gcp_regions_controller_spec.rb
@@ -35,19 +35,6 @@
     end
   end
 
-  RSpec.shared_examples "should track feature_flag_disabled event" do |user|
-    it "tracks event" do
-      is_expected.to be(404)
-      expect_snowplow_event(
-        category: 'Projects::GoogleCloud::GcpRegionsController',
-        action: 'error_feature_flag_not_enabled',
-        label: nil,
-        project: project,
-        user: user_maintainer
-      )
-    end
-  end
-
   RSpec.shared_examples "should track gcp_error event" do |config|
     it "tracks event" do
       is_expected.to be(403)
@@ -116,15 +103,6 @@
         it_behaves_like "should be forbidden"
         it_behaves_like "should track gcp_error event", unconfigured_google_oauth2
       end
-
-      context 'but feature flag is disabled' do
-        before do
-          stub_feature_flags(incubation_5mp_google_cloud: false)
-        end
-
-        it_behaves_like "should be not found"
-        it_behaves_like "should track feature_flag_disabled event"
-      end
     end
   end
 
diff --git a/spec/requests/projects/google_cloud/service_accounts_controller_spec.rb b/spec/requests/projects/google_cloud/service_accounts_controller_spec.rb
index 29d4154329f7536b2c42d3cf72cb1a27fbcd7999..120107c2317a17e4e9462f0f72161dae54c5915a 100644
--- a/spec/requests/projects/google_cloud/service_accounts_controller_spec.rb
+++ b/spec/requests/projects/google_cloud/service_accounts_controller_spec.rb
@@ -250,22 +250,6 @@
           end
         end
       end
-
-      context 'but feature flag is disabled' do
-        before do
-          stub_feature_flags(incubation_5mp_google_cloud: false)
-        end
-
-        it 'returns not found' do
-          authorized_members.each do |authorized_member|
-            sign_in(authorized_member)
-
-            get url
-
-            expect(response).to have_gitlab_http_status(:not_found)
-          end
-        end
-      end
     end
   end
 end
diff --git a/spec/support/shared_examples/requests/projects/google_cloud/google_cloud_ff_examples.rb b/spec/support/shared_examples/requests/projects/google_cloud/google_cloud_ff_examples.rb
deleted file mode 100644
index d49fe517c60482d4647eb3c591e4965dc42d0b7a..0000000000000000000000000000000000000000
--- a/spec/support/shared_examples/requests/projects/google_cloud/google_cloud_ff_examples.rb
+++ /dev/null
@@ -1,18 +0,0 @@
-# frozen_string_literal: true
-
-RSpec.shared_examples 'requires feature flag `incubation_5mp_google_cloud` enabled' do
-  context 'when feature flag is disabled' do
-    before do
-      project.add_maintainer(user)
-      stub_feature_flags(incubation_5mp_google_cloud: false)
-    end
-
-    it 'renders not found' do
-      sign_in(user)
-
-      subject
-
-      expect(response).to have_gitlab_http_status(:not_found)
-    end
-  end
-end