diff --git a/Gemfile.lock b/Gemfile.lock
index 6cd5f3e16f32ab2e3b36d3f31019da0c97bab372..4c734a403d2d3729e8c03beced12f8d22a4b76ef 100644
--- a/Gemfile.lock
+++ b/Gemfile.lock
@@ -34,6 +34,7 @@ PATH
   specs:
     gitlab-housekeeper (0.1.0)
       activesupport
+      awesome_print
       httparty
       rubocop
 
diff --git a/gems/gitlab-housekeeper/Gemfile.lock b/gems/gitlab-housekeeper/Gemfile.lock
index 9fbdc2468119ed9218e5f15836848e2823069d0f..292bfdd6eebc0e999bb888dae71d7deecd61ad85 100644
--- a/gems/gitlab-housekeeper/Gemfile.lock
+++ b/gems/gitlab-housekeeper/Gemfile.lock
@@ -11,6 +11,7 @@ PATH
   specs:
     gitlab-housekeeper (0.1.0)
       activesupport
+      awesome_print
       httparty
       rubocop
 
@@ -30,6 +31,7 @@ GEM
     addressable (2.8.5)
       public_suffix (>= 2.0.2, < 6.0)
     ast (2.4.2)
+    awesome_print (1.9.2)
     coderay (1.1.3)
     concurrent-ruby (1.2.2)
     crack (0.4.3)
diff --git a/gems/gitlab-housekeeper/gitlab-housekeeper.gemspec b/gems/gitlab-housekeeper/gitlab-housekeeper.gemspec
index 4083b3c2d11dbba80866dbfe6c3abb6bcd68bdbf..ca78d3136b7c6886026f4e014ed721104f9c6d8f 100644
--- a/gems/gitlab-housekeeper/gitlab-housekeeper.gemspec
+++ b/gems/gitlab-housekeeper/gitlab-housekeeper.gemspec
@@ -22,6 +22,7 @@ Gem::Specification.new do |spec|
   spec.add_runtime_dependency 'activesupport'
   spec.add_runtime_dependency 'httparty'
   spec.add_runtime_dependency 'rubocop'
+  spec.add_runtime_dependency 'awesome_print'
 
   spec.add_development_dependency 'gitlab-styles'
   spec.add_development_dependency 'rspec-rails'
diff --git a/gems/gitlab-housekeeper/lib/gitlab/housekeeper/git.rb b/gems/gitlab-housekeeper/lib/gitlab/housekeeper/git.rb
index 94bddbaf95fc12be1135a1162892c9821e7434cf..329d32885eeefd3c4da3f42beb41f26110057f1b 100644
--- a/gems/gitlab-housekeeper/lib/gitlab/housekeeper/git.rb
+++ b/gems/gitlab-housekeeper/lib/gitlab/housekeeper/git.rb
@@ -49,11 +49,6 @@ def create_commit(branch_name, change)
         #{change.title}
 
         #{change.description}
-
-        This commit was generated by
-        [gitlab-housekeeper](https://gitlab.com/gitlab-org/gitlab/-/merge_requests/139492).
-
-        Changelog: other
         MSG
 
         Shell.execute("git", "commit", "-m", commit_message)
diff --git a/gems/gitlab-housekeeper/lib/gitlab/housekeeper/runner.rb b/gems/gitlab-housekeeper/lib/gitlab/housekeeper/runner.rb
index 1be94e15f3783a2d82da7af353f48591c6d79f8d..cebe2acfe5b6f88dfaef464a2d0c76def44ffff6 100644
--- a/gems/gitlab-housekeeper/lib/gitlab/housekeeper/runner.rb
+++ b/gems/gitlab-housekeeper/lib/gitlab/housekeeper/runner.rb
@@ -4,6 +4,7 @@
 require 'gitlab/housekeeper/keep'
 require 'gitlab/housekeeper/gitlab_client'
 require 'gitlab/housekeeper/git'
+require 'awesome_print'
 require 'digest'
 
 module Gitlab
@@ -32,6 +33,7 @@ def run
             keep = keep_class.new
             keep.each_change do |change|
               branch_name = git.commit_in_branch(change)
+              add_standard_change_data(change)
 
               if @dry_run
                 dry_run(change, branch_name)
@@ -49,6 +51,19 @@ def run
         puts "Housekeeper created #{created} MRs"
       end
 
+      def add_standard_change_data(change)
+        change.labels ||= []
+        change.labels << 'automation:gitlab-housekeeper-authored'
+
+        change.description += <<~MARKDOWN
+
+        This change was generated by
+        [gitlab-housekeeper](https://gitlab.com/gitlab-org/gitlab/-/tree/master/gems/gitlab-housekeeper)
+
+        Changelog: other
+        MARKDOWN
+      end
+
       def git
         @git ||= ::Gitlab::Housekeeper::Git.new(logger: @logger)
       end
@@ -60,22 +75,22 @@ def require_keeps(files)
       end
 
       def dry_run(change, branch_name)
-        puts "=> #{change.identifiers.join(': ')}"
+        puts "=> #{change.identifiers.join(': ')}".purple
 
-        if change.labels.present?
-          puts '=> Attributes:'
-          puts "Labels: #{change.labels.join(', ')}"
-          puts
-        end
-
-        puts '=> Title:'
-        puts change.title
+        puts '=> Title:'.purple
+        puts change.title.purple
         puts
 
         puts '=> Description:'
         puts change.description
         puts
 
+        if change.labels.present?
+          puts '=> Attributes:'
+          puts "Labels: #{change.labels.join(', ')}"
+          puts
+        end
+
         puts '=> Diff:'
         puts Shell.execute('git', '--no-pager', 'diff', '--color=always', 'master', branch_name, '--',
           *change.changed_files)
diff --git a/gems/gitlab-housekeeper/spec/gitlab/housekeeper/git_spec.rb b/gems/gitlab-housekeeper/spec/gitlab/housekeeper/git_spec.rb
index 8cf69d2b62c49bbdc321a06617cad58936b7f5e0..485c46f7ad0f3d9e25067175d9b2b943655be1b0 100644
--- a/gems/gitlab-housekeeper/spec/gitlab/housekeeper/git_spec.rb
+++ b/gems/gitlab-housekeeper/spec/gitlab/housekeeper/git_spec.rb
@@ -92,11 +92,6 @@ def setup_and_checkout_another_branch
           split over multiple lines!
 
 
-          This commit was generated by
-          [gitlab-housekeeper](https://gitlab.com/gitlab-org/gitlab/-/merge_requests/139492).
-
-          Changelog: other
-
       diff --git a/files/test_file2.txt b/files/test_file2.txt
       new file mode 100644
       index 0000000..ff205e0
diff --git a/gems/gitlab-housekeeper/spec/gitlab/housekeeper/runner_spec.rb b/gems/gitlab-housekeeper/spec/gitlab/housekeeper/runner_spec.rb
index d3267cb001f2eaf5381aaa39b3da4236530d4886..51dcc3b763f9669419747e7bfa2194166b400d6b 100644
--- a/gems/gitlab-housekeeper/spec/gitlab/housekeeper/runner_spec.rb
+++ b/gems/gitlab-housekeeper/spec/gitlab/housekeeper/runner_spec.rb
@@ -100,8 +100,8 @@
         .with(
           source_project_id: '123',
           title: 'The title of MR1',
-          description: 'The description of the MR',
-          labels: ['example-label'],
+          description: /The description of the MR/,
+          labels: %w[example-label automation:gitlab-housekeeper-authored],
           source_branch: 'the-identifier-for-the-first-change',
           target_branch: 'master',
           target_project_id: '456',
@@ -113,8 +113,8 @@
         .with(
           source_project_id: '123',
           title: 'The title of MR2',
-          description: 'The description of the MR',
-          labels: ['example-label'],
+          description: /The description of the MR/,
+          labels: %w[example-label automation:gitlab-housekeeper-authored],
           source_branch: 'the-identifier-for-the-second-change',
           target_branch: 'master',
           target_project_id: '456',
@@ -157,8 +157,8 @@
           .with(
             source_project_id: '123',
             title: 'The title of MR1',
-            description: 'The description of the MR',
-            labels: ['example-label'],
+            description: /The description of the MR/,
+            labels: %w[example-label automation:gitlab-housekeeper-authored],
             source_branch: 'the-identifier-for-the-first-change',
             target_branch: 'master',
             target_project_id: '456',
@@ -170,8 +170,8 @@
           .with(
             source_project_id: '123',
             title: 'The title of MR2',
-            description: 'The description of the MR',
-            labels: ['example-label'],
+            description: /The description of the MR/,
+            labels: %w[example-label automation:gitlab-housekeeper-authored],
             source_branch: 'the-identifier-for-the-second-change',
             target_branch: 'master',
             target_project_id: '456',
diff --git a/keeps/overdue_finalize_background_migration.rb b/keeps/overdue_finalize_background_migration.rb
index aaaa9ab115937836f353548526a98316a6d91c9b..5cfeca0b41bffd25648838841c3fef12994854fa 100644
--- a/keeps/overdue_finalize_background_migration.rb
+++ b/keeps/overdue_finalize_background_migration.rb
@@ -66,10 +66,6 @@ def each_change
         [required stop](https://docs.gitlab.com/ee/development/database/required_stops.html)
         to process the migration. Therefore we can finalize any batched background migration that was added before the
         last required stop.
-
-          This merge request was created using the
-        [gitlab-housekeeper](https://gitlab.com/gitlab-org/gitlab/-/merge_requests/139492)
-        gem.
         MARKDOWN
         # rubocop:enable Gitlab/DocUrl