diff --git a/app/models/onboarding/progress.rb b/app/models/onboarding/progress.rb
index b66288438215aaef71c35229147ecc2946df441d..cad2ae14a87ca2d786a37f044930e36127f91962 100644
--- a/app/models/onboarding/progress.rb
+++ b/app/models/onboarding/progress.rb
@@ -4,6 +4,9 @@ module Onboarding
   class Progress < ApplicationRecord
     self.table_name = 'onboarding_progresses'
 
+    include IgnorableColumns
+    ignore_column :promote_ultimate_features_at, remove_with: '17.0', remove_after: '2024-04-13'
+
     belongs_to :namespace, optional: false
 
     validate :namespace_is_root_namespace
@@ -32,7 +35,6 @@ class Progress < ApplicationRecord
       :secure_api_fuzzing_run,
       :secure_cluster_image_scanning_run,
       :license_scanning_run,
-      :promote_ultimate_features,
       :code_added
     ].freeze
 
diff --git a/config/feature_flags/experiment/promote_ultimate_features.yml b/config/feature_flags/experiment/promote_ultimate_features.yml
deleted file mode 100644
index 5035748401bbb022cd1b8949e5cb8eeb69315337..0000000000000000000000000000000000000000
--- a/config/feature_flags/experiment/promote_ultimate_features.yml
+++ /dev/null
@@ -1,8 +0,0 @@
----
-name: promote_ultimate_features
-introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/136199
-rollout_issue_url: https://gitlab.com/gitlab-org/gitlab/-/issues/430868
-milestone: '16.7'
-type: experiment
-group: group::activation
-default_enabled: false
diff --git a/ee/app/assets/javascripts/pages/projects/learn_gitlab/components/learn_gitlab_section_link.vue b/ee/app/assets/javascripts/pages/projects/learn_gitlab/components/learn_gitlab_section_link.vue
index dd5ccf4503152f257d29162006022724c324aa3d..2fac2a24654f54397036be7ccc098dc4c540ecd6 100644
--- a/ee/app/assets/javascripts/pages/projects/learn_gitlab/components/learn_gitlab_section_link.vue
+++ b/ee/app/assets/javascripts/pages/projects/learn_gitlab/components/learn_gitlab_section_link.vue
@@ -4,9 +4,8 @@ import { GlLink, GlIcon, GlButton, GlPopover, GlTooltipDirective as GlTooltip }
 import eventHub from '~/invite_members/event_hub';
 import { s__ } from '~/locale';
 import { LEARN_GITLAB } from 'ee/invite_members/constants';
-import { ACTION_LABELS, PROMOTE_ULTIMATE_FEATURES } from '../constants';
+import { ACTION_LABELS } from '../constants';
 import IncludedInTrialIndicator from './included_in_trial_indicator.vue';
-import PaidFeatureIndicator from './paid_feature_indicator.vue';
 
 export default {
   name: 'LearnGitlabSectionLink',
@@ -16,7 +15,6 @@ export default {
     GlButton,
     GlPopover,
     IncludedInTrialIndicator,
-    PaidFeatureIndicator,
   },
   directives: {
     GlTooltip,
@@ -25,7 +23,6 @@ export default {
     contactAdmin: s__('LearnGitlab|Contact your administrator to enable this action.'),
     viewAdminList: s__('LearnGitlab|View administrator list'),
   },
-  inject: ['promoteUltimateFeatures'],
   props: {
     action: {
       required: true,
@@ -48,30 +45,6 @@ export default {
     popoverText() {
       return this.value.message || this.$options.i18n.contactAdmin;
     },
-    trackExperiment() {
-      if (this.actionLabelValue('trialRequired')) {
-        return PROMOTE_ULTIMATE_FEATURES;
-      }
-
-      return undefined;
-    },
-    badgeComponent() {
-      if (this.promoteUltimateFeatures) {
-        return PaidFeatureIndicator;
-      }
-
-      return IncludedInTrialIndicator;
-    },
-    badgeOptions() {
-      if (this.promoteUltimateFeatures) {
-        return {
-          planName: this.actionLabelValue('planName'),
-          trackLabel: this.actionLabelValue('trackLabel'),
-        };
-      }
-
-      return {};
-    },
   },
   methods: {
     openModalIfIsInviteLink() {
@@ -91,12 +64,7 @@ export default {
       <span v-if="value.completed" class="gl-text-green-500">
         <gl-icon name="check-circle-filled" :size="16" data-testid="completed-icon" />
         {{ actionLabelValue('title') }}
-
-        <component
-          :is="badgeComponent"
-          v-if="actionLabelValue('trialRequired')"
-          v-bind="badgeOptions"
-        />
+        <included-in-trial-indicator v-if="actionLabelValue('trialRequired')" />
       </span>
       <div v-else-if="value.enabled">
         <gl-link
@@ -105,16 +73,11 @@ export default {
           data-testid="uncompleted-learn-gitlab-link"
           data-track-action="click_link"
           :data-track-label="actionLabelValue('trackLabel')"
-          :data-track-experiment="trackExperiment"
           @click="openModalIfIsInviteLink"
           >{{ actionLabelValue('title') }}</gl-link
         >
 
-        <component
-          :is="badgeComponent"
-          v-if="actionLabelValue('trialRequired')"
-          v-bind="badgeOptions"
-        />
+        <included-in-trial-indicator v-if="actionLabelValue('trialRequired')" />
       </div>
       <template v-else>
         <div data-testid="disabled-learn-gitlab-link">{{ actionLabelValue('title') }}</div>
diff --git a/ee/app/assets/javascripts/pages/projects/learn_gitlab/components/paid_feature_indicator.vue b/ee/app/assets/javascripts/pages/projects/learn_gitlab/components/paid_feature_indicator.vue
deleted file mode 100644
index 0bec440dadb1dfa761051061939ff85a21963e7f..0000000000000000000000000000000000000000
--- a/ee/app/assets/javascripts/pages/projects/learn_gitlab/components/paid_feature_indicator.vue
+++ /dev/null
@@ -1,55 +0,0 @@
-<script>
-import { GlBadge, GlTooltip } from '@gitlab/ui';
-import Tracking from '~/tracking';
-import { s__, sprintf } from '~/locale';
-import { PROMOTE_ULTIMATE_FEATURES } from '../constants';
-
-export default {
-  components: {
-    GlBadge,
-    GlTooltip,
-  },
-  i18n: {
-    tooltip: s__(
-      'LearnGitlab|After your 30-day trial, this feature is available on the %{planName} tier only.',
-    ),
-  },
-  mixins: [Tracking.mixin({ experiment: PROMOTE_ULTIMATE_FEATURES })],
-  props: {
-    planName: {
-      type: String,
-      required: true,
-    },
-    trackLabel: {
-      type: String,
-      required: true,
-    },
-  },
-  computed: {
-    title() {
-      return sprintf(this.$options.i18n.tooltip, { planName: this.planName });
-    },
-  },
-  methods: {
-    onShown() {
-      this.track('render_tooltip', { label: this.trackLabel });
-    },
-  },
-};
-</script>
-<template>
-  <span>
-    <gl-tooltip
-      placement="top"
-      :target="() => $refs.paidFeatureIndicatorBadge"
-      :title="title"
-      @shown="onShown"
-    />
-
-    <span ref="paidFeatureIndicatorBadge">
-      <gl-badge variant="tier" size="sm" icon="license-sm" icon-size="sm">
-        {{ planName }}
-      </gl-badge>
-    </span>
-  </span>
-</template>
diff --git a/ee/app/assets/javascripts/pages/projects/learn_gitlab/constants/index.js b/ee/app/assets/javascripts/pages/projects/learn_gitlab/constants/index.js
index e849a518df3063fcdab49ffea39e05c1608c6c7d..4458ac6ae4ce88e346811b7e80191e21a1d05e37 100644
--- a/ee/app/assets/javascripts/pages/projects/learn_gitlab/constants/index.js
+++ b/ee/app/assets/javascripts/pages/projects/learn_gitlab/constants/index.js
@@ -51,7 +51,6 @@ export const ACTION_LABELS = {
     ),
     trackLabel: 'add_code_owners',
     trialRequired: true,
-    planName: s__('BillingPlans|Premium'),
     section: 'workspace',
     position: 4,
     openInNewTab: true,
@@ -62,7 +61,6 @@ export const ACTION_LABELS = {
     description: s__('LearnGitLab|Route code reviews to the right reviewers, every time.'),
     trackLabel: 'enable_require_merge_approvals',
     trialRequired: true,
-    planName: s__('BillingPlans|Premium'),
     section: 'workspace',
     position: 5,
     openInNewTab: true,
@@ -89,7 +87,6 @@ export const ACTION_LABELS = {
     title: s__('LearnGitLab|Scan dependencies for licenses'),
     trackLabel: 'scan_dependencies_for_licenses',
     trialRequired: true,
-    planName: s__('BillingPlans|Ultimate'),
     section: 'deploy',
     position: 2,
   },
@@ -97,7 +94,6 @@ export const ACTION_LABELS = {
     title: s__('LearnGitLab|Scan dependencies for vulnerabilities'),
     trackLabel: 'scan_dependencies_for_vulnerabilities',
     trialRequired: true,
-    planName: s__('BillingPlans|Ultimate'),
     section: 'deploy',
     position: 3,
   },
@@ -105,7 +101,6 @@ export const ACTION_LABELS = {
     title: s__('LearnGitLab|Analyze your application for vulnerabilities with DAST'),
     trackLabel: 'analyze_your_application_for_vulnerabilities_with_dast',
     trialRequired: true,
-    planName: s__('BillingPlans|Ultimate'),
     section: 'deploy',
     position: 4,
   },
@@ -139,4 +134,3 @@ export const ACTION_SECTIONS = {
 };
 
 export const INVITE_MODAL_OPEN_COOKIE = 'confetti_post_signup';
-export const PROMOTE_ULTIMATE_FEATURES = 'promote_ultimate_features';
diff --git a/ee/app/assets/javascripts/pages/projects/learn_gitlab/show/index.js b/ee/app/assets/javascripts/pages/projects/learn_gitlab/show/index.js
index 429eed6b881660913e93e56da593776118684158..ab84087446e9133fd77cd6c54ad5aa73602123ca 100644
--- a/ee/app/assets/javascripts/pages/projects/learn_gitlab/show/index.js
+++ b/ee/app/assets/javascripts/pages/projects/learn_gitlab/show/index.js
@@ -16,9 +16,6 @@ function initLearnGitlab() {
 
   return new Vue({
     el,
-    provide: {
-      promoteUltimateFeatures: project.promoteUltimateFeatures,
-    },
     render(createElement) {
       return createElement(LearnGitlab, {
         props: { actions, sections, project },
diff --git a/ee/app/helpers/projects/learn_gitlab_helper.rb b/ee/app/helpers/projects/learn_gitlab_helper.rb
index 89d11413a653dd7b63c40eec66499f611ea2fa95..01766a40c1bf98537914fa4db8159f1592ba46ac 100644
--- a/ee/app/helpers/projects/learn_gitlab_helper.rb
+++ b/ee/app/helpers/projects/learn_gitlab_helper.rb
@@ -73,8 +73,7 @@ def onboarding_sections_data
 
     def onboarding_project_data(project)
       {
-        name: project.name,
-        promote_ultimate_features: promote_ultimate_features?(project.root_ancestor)
+        name: project.name
       }
     end
 
@@ -121,13 +120,5 @@ def deploy_section_action_urls(project)
         secure_dast_run: project_security_configuration_path(project, anchor: 'dast')
       }
     end
-
-    def promote_ultimate_features?(group)
-      return unless group.trial_active?
-
-      experiment(:promote_ultimate_features, group: group) do |e|
-        e.candidate { group.onboarding_progress&.promote_ultimate_features_at.present? }
-      end.run
-    end
   end
 end
diff --git a/ee/app/services/registrations/base_namespace_create_service.rb b/ee/app/services/registrations/base_namespace_create_service.rb
index fb302a433ac010b54e9a44bd476d67d2a9bc9eb9..80fe07b912c43380c7c8be10dd17936e954aa336 100644
--- a/ee/app/services/registrations/base_namespace_create_service.rb
+++ b/ee/app/services/registrations/base_namespace_create_service.rb
@@ -17,7 +17,6 @@ def initialize(user, params = {})
     def after_successful_group_creation(group_track_action:)
       Gitlab::Tracking.event(self.class.name, group_track_action, namespace: group, user: user)
       ::Onboarding::Progress.onboard(group)
-      ::Onboarding::ProgressService.new(group).execute(action: :promote_ultimate_features)
 
       experiment(:phone_verification_for_low_risk_users, user: user).track(:assignment, namespace: group)
 
diff --git a/ee/spec/features/registrations/combined_registration_spec.rb b/ee/spec/features/registrations/combined_registration_spec.rb
index 62a2fa88746555de6fa10081fc0dc66a90804b7c..1c182f2d10a3883168b3ab88d44f2fb5cce787fe 100644
--- a/ee/spec/features/registrations/combined_registration_spec.rb
+++ b/ee/spec/features/registrations/combined_registration_spec.rb
@@ -9,7 +9,7 @@
 
   before do
     # https://gitlab.com/gitlab-org/gitlab/-/issues/340302
-    allow(Gitlab::QueryLimiting::Transaction).to receive(:threshold).and_return(158)
+    allow(Gitlab::QueryLimiting::Transaction).to receive(:threshold).and_return(154)
 
     # Stubbed not to break query budget. Should be safe as the query only happens on SaaS and the result is cached
     allow(Gitlab::Com).to receive(:gitlab_com_group_member?).and_return(nil)
diff --git a/ee/spec/features/registrations/sign_up_with_trial_from_external_site_without_confirmation_spec.rb b/ee/spec/features/registrations/sign_up_with_trial_from_external_site_without_confirmation_spec.rb
index 3783ad06c6572e4dacd080a7e697bdbd8137325d..4312a3824c0c0b9f6cd3061afc4c6281140b119d 100644
--- a/ee/spec/features/registrations/sign_up_with_trial_from_external_site_without_confirmation_spec.rb
+++ b/ee/spec/features/registrations/sign_up_with_trial_from_external_site_without_confirmation_spec.rb
@@ -16,7 +16,7 @@
     # The groups_and_projects_controller (on `click_on 'Create project'`) is over
     # the query limit threshold, so we have to adjust it.
     # https://gitlab.com/gitlab-org/gitlab/-/issues/340302
-    allow(Gitlab::QueryLimiting::Transaction).to receive(:threshold).and_return(169)
+    allow(Gitlab::QueryLimiting::Transaction).to receive(:threshold).and_return(163)
 
     subscription_portal_url = ::Gitlab::Routing.url_helpers.subscription_portal_url
 
diff --git a/ee/spec/features/registrations/start_trial_from_external_site_without_confirmation_spec.rb b/ee/spec/features/registrations/start_trial_from_external_site_without_confirmation_spec.rb
index 32d4b618917cb74045af55cdb87c6e8d97786edf..7919636f1a51ffcafbaa322175d696806291ec23 100644
--- a/ee/spec/features/registrations/start_trial_from_external_site_without_confirmation_spec.rb
+++ b/ee/spec/features/registrations/start_trial_from_external_site_without_confirmation_spec.rb
@@ -15,7 +15,7 @@
     # The groups_and_projects_controller (on `click_on 'Create project'`) is over
     # the query limit threshold, so we have to adjust it.
     # https://gitlab.com/gitlab-org/gitlab/-/issues/340302
-    allow(Gitlab::QueryLimiting::Transaction).to receive(:threshold).and_return(169)
+    allow(Gitlab::QueryLimiting::Transaction).to receive(:threshold).and_return(163)
 
     subscription_portal_url = ::Gitlab::Routing.url_helpers.subscription_portal_url
 
diff --git a/ee/spec/frontend/pages/projects/learn_gitlab/components/__snapshots__/learn_gitlab_spec.js.snap b/ee/spec/frontend/pages/projects/learn_gitlab/components/__snapshots__/learn_gitlab_spec.js.snap
index 0a3affb473b66e8821b4ff78bba6c52499a136da..9ce514f33762f37640b520db6df40e71d26ca631 100644
--- a/ee/spec/frontend/pages/projects/learn_gitlab/components/__snapshots__/learn_gitlab_spec.js.snap
+++ b/ee/spec/frontend/pages/projects/learn_gitlab/components/__snapshots__/learn_gitlab_spec.js.snap
@@ -235,7 +235,6 @@ exports[`Learn GitLab Initial rendering concerns renders correctly 1`] = `
                   class="gl-link"
                   data-testid="uncompleted-learn-gitlab-link"
                   data-track-action="click_link"
-                  data-track-experiment="promote_ultimate_features"
                   data-track-label="add_code_owners"
                   href="http://example.com/"
                   rel="noopener noreferrer"
@@ -263,7 +262,6 @@ exports[`Learn GitLab Initial rendering concerns renders correctly 1`] = `
                   class="gl-link"
                   data-testid="uncompleted-learn-gitlab-link"
                   data-track-action="click_link"
-                  data-track-experiment="promote_ultimate_features"
                   data-track-label="enable_require_merge_approvals"
                   href="http://example.com/"
                   rel="noopener noreferrer"
@@ -320,7 +318,6 @@ exports[`Learn GitLab Initial rendering concerns renders correctly 1`] = `
                   class="gl-link"
                   data-testid="uncompleted-learn-gitlab-link"
                   data-track-action="click_link"
-                  data-track-experiment="promote_ultimate_features"
                   data-track-label="scan_dependencies_for_licenses"
                   href="https://docs.gitlab.com/ee/foobar/"
                   rel="noopener noreferrer"
@@ -348,7 +345,6 @@ exports[`Learn GitLab Initial rendering concerns renders correctly 1`] = `
                   class="gl-link"
                   data-testid="uncompleted-learn-gitlab-link"
                   data-track-action="click_link"
-                  data-track-experiment="promote_ultimate_features"
                   data-track-label="scan_dependencies_for_vulnerabilities"
                   href="https://docs.gitlab.com/ee/foobar/"
                   rel="noopener noreferrer"
@@ -376,7 +372,6 @@ exports[`Learn GitLab Initial rendering concerns renders correctly 1`] = `
                   class="gl-link"
                   data-testid="uncompleted-learn-gitlab-link"
                   data-track-action="click_link"
-                  data-track-experiment="promote_ultimate_features"
                   data-track-label="analyze_your_application_for_vulnerabilities_with_dast"
                   href="https://docs.gitlab.com/ee/foobar/"
                   rel="noopener noreferrer"
diff --git a/ee/spec/frontend/pages/projects/learn_gitlab/components/learn_gitlab_section_link_spec.js b/ee/spec/frontend/pages/projects/learn_gitlab/components/learn_gitlab_section_link_spec.js
index ccffb8dd52b958099c547bcf6a6cfd62ea6129f0..9ddc03aa97a58191335b6b8845a8ff22472cbcd0 100644
--- a/ee/spec/frontend/pages/projects/learn_gitlab/components/learn_gitlab_section_link_spec.js
+++ b/ee/spec/frontend/pages/projects/learn_gitlab/components/learn_gitlab_section_link_spec.js
@@ -2,16 +2,11 @@ import { GlPopover, GlLink } from '@gitlab/ui';
 import { mount } from '@vue/test-utils';
 import { extendedWrapper } from 'helpers/vue_test_utils_helper';
 import { mockTracking, unmockTracking } from 'helpers/tracking_helper';
-import { stubExperiments } from 'helpers/experimentation_helper';
-import { TRACKING_CONTEXT_SCHEMA } from '~/experimentation/constants';
 import eventHub from '~/invite_members/event_hub';
 import LearnGitlabSectionLink from 'ee/pages/projects/learn_gitlab/components/learn_gitlab_section_link.vue';
-import { ACTION_LABELS, PROMOTE_ULTIMATE_FEATURES } from 'ee/pages/projects/learn_gitlab/constants';
+import { ACTION_LABELS } from 'ee/pages/projects/learn_gitlab/constants';
 import { LEARN_GITLAB } from 'ee/invite_members/constants';
 import { DOCS_URL_IN_EE_DIR } from 'jh_else_ce/lib/utils/url_utility';
-import IncludedInTrialIndicator from 'ee/pages/projects/learn_gitlab/components/included_in_trial_indicator.vue';
-import PaidFeatureIndicator from 'ee/pages/projects/learn_gitlab/components/paid_feature_indicator.vue';
-import { testProviders } from './mock_data';
 
 const defaultAction = 'gitWrite';
 const defaultProps = {
@@ -30,10 +25,9 @@ const openInNewTabProps = {
 describe('Learn GitLab Section Link', () => {
   let wrapper;
 
-  const createWrapper = (action = defaultAction, props = {}, providers = testProviders) => {
+  const createWrapper = (action = defaultAction, props = {}) => {
     wrapper = extendedWrapper(
       mount(LearnGitlabSectionLink, {
-        provide: { ...providers },
         propsData: { action, value: { ...defaultProps, ...props } },
       }),
     );
@@ -44,8 +38,6 @@ describe('Learn GitLab Section Link', () => {
   const findPopoverTrigger = () => wrapper.findByTestId('contact-admin-popover-trigger');
   const findPopover = () => wrapper.findComponent(GlPopover);
   const findPopoverLink = () => findPopover().findComponent(GlLink);
-  const findIncludedInTrialIndicator = () => wrapper.findComponent(IncludedInTrialIndicator);
-  const findPaidFeatureIndicator = () => wrapper.findComponent(PaidFeatureIndicator);
 
   it('renders no icon when not completed', () => {
     createWrapper(undefined, { completed: false });
@@ -163,73 +155,4 @@ describe('Learn GitLab Section Link', () => {
       unmockTracking();
     });
   });
-
-  describe('promote_ultimate_features experiment', () => {
-    const trackExperimentOptions = (action, variant) => {
-      const label = ACTION_LABELS[action].trackLabel;
-
-      if (ACTION_LABELS[action].trialRequired) {
-        return {
-          label,
-          context: {
-            data: {
-              variant,
-              experiment: PROMOTE_ULTIMATE_FEATURES,
-            },
-            schema: TRACKING_CONTEXT_SCHEMA,
-          },
-        };
-      }
-
-      return { label };
-    };
-
-    it.each`
-      action                 | variant
-      ${'codeAdded'}         | ${'control'}
-      ${'codeAdded'}         | ${'candidate'}
-      ${'codeOwnersEnabled'} | ${'control'}
-      ${'codeOwnersEnabled'} | ${'candidate'}
-    `('tracks the click for $action action and $variant variant', ({ action, variant }) => {
-      createWrapper(action);
-
-      const trackingSpy = mockTracking('_category_', wrapper.element, jest.spyOn);
-
-      stubExperiments({ [PROMOTE_ULTIMATE_FEATURES]: variant });
-
-      findUncompletedLink().trigger('click');
-
-      expect(trackingSpy).toHaveBeenCalledWith(
-        '_category_',
-        'click_link',
-        trackExperimentOptions(action, variant),
-      );
-
-      unmockTracking();
-    });
-  });
-
-  describe('badge component', () => {
-    describe('when does not promote ultimate features', () => {
-      it('renders component', () => {
-        createWrapper('codeOwnersEnabled', { completed: true });
-
-        expect(findIncludedInTrialIndicator().exists()).toBe(true);
-        expect(findPaidFeatureIndicator().exists()).toBe(false);
-      });
-    });
-
-    describe('when promotes ultimate features', () => {
-      it('renders component with tracking', () => {
-        createWrapper('codeOwnersEnabled', { completed: true }, { promoteUltimateFeatures: true });
-
-        const badgeComponent = findPaidFeatureIndicator();
-
-        expect(findIncludedInTrialIndicator().exists()).toBe(false);
-        expect(badgeComponent.exists()).toBe(true);
-        expect(badgeComponent.props('planName')).toBe(ACTION_LABELS.codeOwnersEnabled.planName);
-        expect(badgeComponent.props('trackLabel')).toBe(ACTION_LABELS.codeOwnersEnabled.trackLabel);
-      });
-    });
-  });
 });
diff --git a/ee/spec/frontend/pages/projects/learn_gitlab/components/learn_gitlab_spec.js b/ee/spec/frontend/pages/projects/learn_gitlab/components/learn_gitlab_spec.js
index 83006c255c93e033a2145920f77c64edc1292317..5f1897b43e1df53da8cfd4a753b9b724883ba1ec 100644
--- a/ee/spec/frontend/pages/projects/learn_gitlab/components/learn_gitlab_spec.js
+++ b/ee/spec/frontend/pages/projects/learn_gitlab/components/learn_gitlab_spec.js
@@ -9,7 +9,7 @@ import eventHub from '~/invite_members/event_hub';
 import { INVITE_MODAL_OPEN_COOKIE } from 'ee/pages/projects/learn_gitlab/constants';
 import { ON_CELEBRATION_TRACK_LABEL } from '~/invite_members/constants';
 import eventHubNav from '~/super_sidebar/event_hub';
-import { testProviders, testActions, testSections, testProject } from './mock_data';
+import { testActions, testSections, testProject } from './mock_data';
 
 describe('Learn GitLab', () => {
   let wrapper;
@@ -20,7 +20,6 @@ describe('Learn GitLab', () => {
   const createWrapper = () => {
     wrapper = extendedWrapper(
       mount(LearnGitlab, {
-        provide: testProviders,
         propsData: {
           actions: testActions,
           sections: testSections,
diff --git a/ee/spec/frontend/pages/projects/learn_gitlab/components/mock_data.js b/ee/spec/frontend/pages/projects/learn_gitlab/components/mock_data.js
index dc968c2183d72958d70f630cb64d14f1d7360305..fed2d6562278537fd42f69c93a47f30258a93239 100644
--- a/ee/spec/frontend/pages/projects/learn_gitlab/components/mock_data.js
+++ b/ee/spec/frontend/pages/projects/learn_gitlab/components/mock_data.js
@@ -1,9 +1,5 @@
 import { DOCS_URL_IN_EE_DIR } from 'jh_else_ce/lib/utils/url_utility';
 
-export const testProviders = {
-  promoteUltimateFeatures: false,
-};
-
 export const testActions = {
   codeAdded: {
     url: 'http://example.com/',
diff --git a/ee/spec/frontend/pages/projects/learn_gitlab/components/paid_feature_indicator_spec.js b/ee/spec/frontend/pages/projects/learn_gitlab/components/paid_feature_indicator_spec.js
deleted file mode 100644
index f39364c31d05891be9e8c21daedab50154e74a6e..0000000000000000000000000000000000000000
--- a/ee/spec/frontend/pages/projects/learn_gitlab/components/paid_feature_indicator_spec.js
+++ /dev/null
@@ -1,56 +0,0 @@
-import { GlBadge, GlTooltip } from '@gitlab/ui';
-import { shallowMount } from '@vue/test-utils';
-import { mockTracking, unmockTracking } from 'helpers/tracking_helper';
-import PaidFeatureIndicator from 'ee/pages/projects/learn_gitlab/components/paid_feature_indicator.vue';
-
-const trackLabel = 'add_code_owners';
-
-describe('Paid Feature Indicator', () => {
-  let wrapper;
-
-  const createWrapper = () => {
-    wrapper = shallowMount(PaidFeatureIndicator, {
-      propsData: {
-        trackLabel,
-        planName: 'Ultimate',
-      },
-    });
-  };
-
-  const findGlBadge = () => wrapper.findComponent(GlBadge);
-  const findGlTooltip = () => wrapper.findComponent(GlTooltip);
-
-  beforeEach(() => {
-    createWrapper();
-  });
-
-  it('renders badge', () => {
-    expect(findGlBadge().exists()).toBe(true);
-    expect(findGlBadge().text()).toBe('Ultimate');
-
-    expect(findGlBadge().props()).toEqual({
-      size: 'sm',
-      variant: 'tier',
-      icon: 'license-sm',
-      iconSize: 'sm',
-    });
-  });
-
-  it('renders tooltip', () => {
-    expect(findGlTooltip().exists()).toBe(true);
-
-    expect(findGlTooltip().attributes('title')).toBe(
-      'After your 30-day trial, this feature is available on the Ultimate tier only.',
-    );
-  });
-
-  it('tracks badge shown', () => {
-    const trackingSpy = mockTracking(undefined, wrapper.element, jest.spyOn);
-
-    wrapper.findComponent(GlTooltip).vm.$emit('shown');
-
-    expect(trackingSpy).toHaveBeenCalledWith(undefined, 'render_tooltip', { label: trackLabel });
-
-    unmockTracking();
-  });
-});
diff --git a/ee/spec/helpers/projects/learn_gitlab_helper_spec.rb b/ee/spec/helpers/projects/learn_gitlab_helper_spec.rb
index a97bd318e4db96535ca6347e52f76ceae6e90ccc..33299bde3227535f778f1d88b07fe9a9b3cf76e5 100644
--- a/ee/spec/helpers/projects/learn_gitlab_helper_spec.rb
+++ b/ee/spec/helpers/projects/learn_gitlab_helper_spec.rb
@@ -53,9 +53,9 @@
 
       it 'has all project data', :aggregate_failures do
         expect(onboarding_project_data.keys)
-          .to contain_exactly(:name, :promote_ultimate_features)
+          .to contain_exactly(:name)
 
-        expect(onboarding_project_data.values).to match_array([project.name, nil])
+        expect(onboarding_project_data.values).to match_array([project.name])
       end
     end
 
@@ -209,37 +209,5 @@
         end
       end
     end
-
-    context 'when promote_ultimate_features experiment is enabled' do
-      let(:onboarding_project_data) do
-        Gitlab::Json.parse(helper.learn_gitlab_data(project)[:project]).deep_symbolize_keys
-      end
-
-      where(:experiment_behavior, :active_trial, :datetime, :promote_ultimate_features) do
-        [
-          [:control, false, nil, nil],
-          [:control, false, 1.day.ago, nil],
-          [:candidate, false, nil, nil],
-          [:candidate, false, 1.day.ago, nil],
-          [:control, true, nil, nil],
-          [:control, true, 1.day.ago, nil],
-          [:candidate, true, nil, false],
-          [:candidate, true, 1.day.ago, true]
-        ]
-      end
-
-      with_them do
-        it 'sets correct value for promote_ultimate_features in onboarding_project_data' do
-          stub_experiments(promote_ultimate_features: experiment_behavior)
-          allow(namespace).to receive(:trial_active?).and_return(active_trial)
-
-          allow(namespace.onboarding_progress).to receive(:promote_ultimate_features_at)
-            .and_return(datetime)
-
-          expect(onboarding_project_data.values)
-            .to match_array([project.name, promote_ultimate_features])
-        end
-      end
-    end
   end
 end
diff --git a/ee/spec/requests/registrations/groups_controller_spec.rb b/ee/spec/requests/registrations/groups_controller_spec.rb
index a1c86a728bbe91810b6255cd95bf9d80875c66e0..51406f7d302dd985ecfda3cb8d94fb8ab19bf8ac 100644
--- a/ee/spec/requests/registrations/groups_controller_spec.rb
+++ b/ee/spec/requests/registrations/groups_controller_spec.rb
@@ -38,7 +38,7 @@
       context 'when group and project can be created' do
         it 'creates a group' do
           # 204 before creating learn gitlab in worker
-          allow(Gitlab::QueryLimiting::Transaction).to receive(:threshold).and_return(160)
+          allow(Gitlab::QueryLimiting::Transaction).to receive(:threshold).and_return(156)
 
           expect { post users_sign_up_groups_path, params: params }.to change { Group.count }.by(1)
         end
diff --git a/ee/spec/services/registrations/import_namespace_create_service_spec.rb b/ee/spec/services/registrations/import_namespace_create_service_spec.rb
index a22b0011a8aa51c93b262361d201378a449f0b79..a34e3eed5f32140a0c79ac5f019e15928e174a97 100644
--- a/ee/spec/services/registrations/import_namespace_create_service_spec.rb
+++ b/ee/spec/services/registrations/import_namespace_create_service_spec.rb
@@ -34,13 +34,6 @@
         end.to change { Group.count }.by(1).and change { ::Onboarding::Progress.count }.by(1)
       end
 
-      it 'updates promote_ultimate_features_at in the onboarding progress' do
-        expect(execute).to be_success
-
-        expect(Group.find_by(path: group_params[:path]).onboarding_progress.promote_ultimate_features_at)
-          .to be_present
-      end
-
       it 'passes create_event: true to the Groups::CreateService' do
         added_params = { create_event: true, setup_for_company: nil }
 
diff --git a/ee/spec/services/registrations/standard_namespace_create_service_spec.rb b/ee/spec/services/registrations/standard_namespace_create_service_spec.rb
index f95966446d9193376d9b70a49c175e75900dc096..5291d5f8101c887ae562435d42ef255c6c8ce3fc 100644
--- a/ee/spec/services/registrations/standard_namespace_create_service_spec.rb
+++ b/ee/spec/services/registrations/standard_namespace_create_service_spec.rb
@@ -45,13 +45,6 @@
                 .by(1).and change { Project.count }.by(1).and change { ::Onboarding::Progress.count }.by(1)
       end
 
-      it 'updates promote_ultimate_features_at in the onboarding progress' do
-        expect(execute).to be_success
-
-        expect(Group.find_by(path: group_params[:path]).onboarding_progress.promote_ultimate_features_at)
-          .to be_present
-      end
-
       it 'passes create_event: true to the Groups::CreateService' do
         added_params = { create_event: true, setup_for_company: nil }
 
@@ -183,13 +176,6 @@
         expect(execute.payload[:project].errors).not_to be_blank
       end
 
-      it 'updates promote_ultimate_features_at in the onboarding progress' do
-        expect(execute).to be_error
-
-        expect(Group.find_by(path: group_params[:path]).onboarding_progress.promote_ultimate_features_at)
-          .to be_present
-      end
-
       it 'selectively tracks events for group and project creation' do
         expect(execute).to be_error
 
@@ -213,12 +199,6 @@
                                      .and change { ::Onboarding::Progress.count }.by(0).and change { Project.count }
       end
 
-      it 'does not update onboarding progress' do
-        expect(execute).to be_success
-
-        expect(group.onboarding_progress).to be_nil
-      end
-
       it 'selectively tracks events group and project creation' do
         # stub out other tracking calls because it breaks our other tracking assertions
         allow_next_instance_of(::Projects::CreateService) do |service|
diff --git a/ee/spec/support/helpers/saas_registration_helpers.rb b/ee/spec/support/helpers/saas_registration_helpers.rb
index df19523abcb8ebb011ba2f147d498846e80a37b1..d3d9e37bf3b917ec6828db53ad7583cd83a9ee7a 100644
--- a/ee/spec/support/helpers/saas_registration_helpers.rb
+++ b/ee/spec/support/helpers/saas_registration_helpers.rb
@@ -372,7 +372,7 @@ def fills_in_group_and_project_creation_form
     # The groups_and_projects_controller (on `click_on 'Create project'`) is over
     # the query limit threshold, so we have to adjust it.
     # https://gitlab.com/gitlab-org/gitlab/-/issues/404805
-    allow(Gitlab::QueryLimiting::Transaction).to receive(:threshold).and_return(176)
+    allow(Gitlab::QueryLimiting::Transaction).to receive(:threshold).and_return(170)
 
     fill_in 'group_name', with: 'Test Group'
     fill_in 'blank_project_name', with: 'Test Project'
diff --git a/locale/gitlab.pot b/locale/gitlab.pot
index 8bdd11c1a8c47bb8e22d196342cd83b0ebb9d477..0e7fe4091c31ad544264167c77b95c0dc9ae4331 100644
--- a/locale/gitlab.pot
+++ b/locale/gitlab.pot
@@ -29065,9 +29065,6 @@ msgstr ""
 msgid "LearnGitlab|- Included in trial"
 msgstr ""
 
-msgid "LearnGitlab|After your 30-day trial, this feature is available on the %{planName} tier only."
-msgstr ""
-
 msgid "LearnGitlab|Contact your administrator to enable this action."
 msgstr ""