diff --git a/app/views/layouts/header/_current_user_dropdown.html.haml b/app/views/layouts/header/_current_user_dropdown.html.haml
index d7ca93a296b2f385214d1cd54ced2267e41506ea..ccf62ef043af16802cdf3367ef8e5ef9fdbba875 100644
--- a/app/views/layouts/header/_current_user_dropdown.html.haml
+++ b/app/views/layouts/header/_current_user_dropdown.html.haml
@@ -28,7 +28,7 @@
   - if current_user_menu?(:start_trial)
     %li
       %a.trial-link{ href: trials_link_url }
-        = s_("CurrentUser|Start a Gold trial")
+        = s_("CurrentUser|Start an Ultimate trial")
         = emoji_icon('rocket')
   - if current_user_menu?(:settings)
     %li
diff --git a/ee/app/controllers/registrations/projects_controller.rb b/ee/app/controllers/registrations/projects_controller.rb
index 1cde0fd8568abee90fd5c1ee74897b2caedaff00..ae0a804a0d1a2aad3213dd47112d167496c6d3ab 100644
--- a/ee/app/controllers/registrations/projects_controller.rb
+++ b/ee/app/controllers/registrations/projects_controller.rb
@@ -40,7 +40,7 @@ def create
 
     def create_learn_gitlab_project
       title, filename = if helpers.in_trial_onboarding_flow?
-                          [s_('Learn GitLab - Gold trial'), 'learn_gitlab_gold_trial.tar.gz']
+                          [s_('Learn GitLab - Ultimate trial'), 'learn_gitlab_gold_trial.tar.gz']
                         else
                           [s_('Learn GitLab'), 'learn_gitlab.tar.gz']
                         end
diff --git a/ee/app/helpers/ee/trial_helper.rb b/ee/app/helpers/ee/trial_helper.rb
index a799ab7700cf632dab1fa038a659aa90121819e9..837bd3c1a135ebef07b5e614de07594811c4c6b6 100644
--- a/ee/app/helpers/ee/trial_helper.rb
+++ b/ee/app/helpers/ee/trial_helper.rb
@@ -31,7 +31,7 @@ def trial_selection_intro_text
       elsif any_trial_group_namespaces?
         s_('Trials|You can apply your trial to a new group or an existing group.')
       else
-        s_('Trials|Create a new group to start your GitLab Gold trial.')
+        s_('Trials|Create a new group to start your GitLab Ultimate trial.')
       end
     end
 
diff --git a/ee/app/views/shared/billings/_trial_status.html.haml b/ee/app/views/shared/billings/_trial_status.html.haml
index 314f0421d50e3a75b92bfb82727beabfef8218aa..4b25756473f0f1d8194f50ac24650463d92ae86c 100644
--- a/ee/app/views/shared/billings/_trial_status.html.haml
+++ b/ee/app/views/shared/billings/_trial_status.html.haml
@@ -1,9 +1,8 @@
 - faq_link          = link_to s_("BillingPlans|frequently asked questions"), "https://about.gitlab.com/gitlab-com/#faq"
 - pricing_page_link = link_to s_("BillingPlans|Pricing page"), "https://about.gitlab.com/pricing"
 
-
 - if namespace.eligible_for_trial?
-  = html_escape(s_("BillingPlans|Learn more about each plan by reading our %{faq_link}, or start a free 30-day trial of GitLab.com Gold.")) % { faq_link: faq_link.html_safe }
+  = html_escape(s_("BillingPlans|Learn more about each plan by reading our %{faq_link}, or start a free 30-day trial of GitLab.com Ultimate.")) % { faq_link: faq_link.html_safe }
 - elsif namespace.trial_active?
   = html_escape(s_("BillingPlans|Your GitLab.com %{plan} trial will %{strong_open}expire after %{expiration_date}%{strong_close}. You can retain access to the %{plan} features by upgrading below.")) % { plan: namespace.gitlab_subscription&.plan_title, expiration_date: namespace.trial_ends_on, strong_open: '<strong>'.html_safe, strong_close: '</strong>'.html_safe }
 - elsif namespace.trial_expired? && namespace.free_plan?
diff --git a/ee/app/views/shared/groups/_trial_form.html.haml b/ee/app/views/shared/groups/_trial_form.html.haml
index 1f679b36e8c8cf0bacb964aaa87cc3fa5ab88fc1..ccf41f58fe5864bc3391d857474cad9603ce9231 100644
--- a/ee/app/views/shared/groups/_trial_form.html.haml
+++ b/ee/app/views/shared/groups/_trial_form.html.haml
@@ -1,11 +1,11 @@
 .row
   .form-group.col-sm-12
-    = label_tag :trial_toggle, s_('Trial|GitLab Gold trial (optional)'), for: :trial_toggle, class: 'col-form-label'
+    = label_tag :trial_toggle, s_('Trial|GitLab Ultimate trial (optional)'), for: :trial_toggle, class: 'col-form-label'
     %p= html_escape(('Try all GitLab features for free for 30 days.%{br_tag}No credit card required.')) % { br_tag: '<br/>'.html_safe }
     .js-trial-toggle{ data: { active: params[:trial] == 'true' } }
     %p.gl-text-gray-500.gl-mt-3= s_('Trial|We will activate your trial on your group after you complete this step. After 30 days, you can:')
     %ul.gl-pl-5
-      %li.gl-text-gray-500= s_('Trial|Upgrade to Gold to keep using GitLab with advanced features.')
+      %li.gl-text-gray-500= s_('Trial|Upgrade to Ultimate to keep using GitLab with advanced features.')
       %li.gl-text-gray-500= s_('Trial|Continue using the basic features of GitLab for free.')
 .js-trial-form.hidden
   .row
diff --git a/ee/app/views/trial_registrations/new.html.haml b/ee/app/views/trial_registrations/new.html.haml
index 31e072c4901cfb40d098ee36e7b6b9aadf46a702..aaa26ffbc1c29dbcfae5f897e00b184b94869998 100644
--- a/ee/app/views/trial_registrations/new.html.haml
+++ b/ee/app/views/trial_registrations/new.html.haml
@@ -1,11 +1,11 @@
-- page_title _('Start a Free Gold Trial')
+- page_title _('Start a Free Ultimate Trial')
 - add_page_specific_style 'page_bundles/signup'
 - content_for :page_specific_javascripts do
   = render "layouts/google_tag_manager_head"
 = render "layouts/google_tag_manager_body"
 
 %h2.center.pt-6.pb-4.gl-mb-0
-  = _('Start a Free Gold Trial')
+  = _('Start a Free Ultimate Trial')
 
 .signup-page
   = render 'devise/shared/signup_box',
diff --git a/ee/app/views/trials/_skip_trial.html.haml b/ee/app/views/trials/_skip_trial.html.haml
index 6d94c062b8f343d5a3f390fd7a0a7db8d1236243..47eab90da2fa4b2cb74f085a71edeb5fd4ddae1c 100644
--- a/ee/app/views/trials/_skip_trial.html.haml
+++ b/ee/app/views/trials/_skip_trial.html.haml
@@ -2,7 +2,7 @@
   - if params[:glm_source] == 'gitlab.com'
     = link_to s_('Trials|Go back to GitLab'), dashboard_projects_path, class: 'block center py-2'
     .label
-      = s_("Trials|You can always resume this process by selecting your avatar and choosing 'Start a Gold trial'")
+      = s_("Trials|You can always resume this process by selecting your avatar and choosing 'Start an Ultimate trial'")
   - else
     - trial_text = experiment_enabled?(:trimmed_skip_trial_copy) ? s_('Trials|Skip Trial') : s_('Trials|Skip Trial (Continue with Free Account)')
     = link_to trial_text, dashboard_projects_path, class: 'block center py-2'
diff --git a/ee/app/views/trials/new.html.haml b/ee/app/views/trials/new.html.haml
index 63d206f856bd0245f099ecf33f1bceee821fd52c..f92371ec53a02b2bc3c28a7415fc449d4dac5ea6 100644
--- a/ee/app/views/trials/new.html.haml
+++ b/ee/app/views/trials/new.html.haml
@@ -1,11 +1,11 @@
-- page_title _('Start your Free Gold Trial')
+- page_title _('Start your Free Ultimate Trial')
 - glm_params = { glm_source: params[:glm_source], glm_content: params[:glm_content] }
 
 %h3.center.pt-6
-  = _('Start your Free Gold Trial')
+  = _("Start your Free Ultimate Trial")
 
 %p.center
-  = _('Your Gitlab Gold trial will last 30 days after which point you can keep your free Gitlab account forever. We just need some additional information to activate your trial.')
+  = _('Your Gitlab Ultimate trial will last 30 days after which point you can keep your free Gitlab account forever. We just need some additional information to activate your trial.')
 
 = render 'errors'
 
diff --git a/ee/app/views/trials/select.html.haml b/ee/app/views/trials/select.html.haml
index 8413b49f8cbe7b359462319a4609088be0008a61..c695adf28b0f7f2794e07215b8a120f0598d2a7f 100644
--- a/ee/app/views/trials/select.html.haml
+++ b/ee/app/views/trials/select.html.haml
@@ -1,4 +1,4 @@
-- page_title _('Start a Free Gold Trial')
+- page_title _('Start a Free Ultimate Trial')
 - content_for :page_specific_javascripts do
   = render "layouts/google_tag_manager_head"
 = render "layouts/google_tag_manager_body"
diff --git a/ee/spec/controllers/registrations/projects_controller_spec.rb b/ee/spec/controllers/registrations/projects_controller_spec.rb
index 01d64480259ce0d7c1cf9afa6a1df697fc10ac6a..bc1b0bc5541954845883fbb14834a7bf9e4fee27 100644
--- a/ee/spec/controllers/registrations/projects_controller_spec.rb
+++ b/ee/spec/controllers/registrations/projects_controller_spec.rb
@@ -84,10 +84,10 @@
           { learn_gitlab_project_id: project.id, namespace_id: project.namespace_id, project_id: first_project.id }
         end
 
-        it 'creates a new project, a "Learn GitLab - Gold trial" project, does not set a cookie' do
-          expect { subject }.to change { namespace.projects.pluck(:name) }.from([]).to(['New project', s_('Learn GitLab - Gold trial')])
+        it 'creates a new project, a "Learn GitLab - Ultimate trial" project, does not set a cookie' do
+          expect { subject }.to change { namespace.projects.pluck(:name) }.from([]).to(['New project', s_('Learn GitLab - Ultimate trial')])
           expect(subject).to have_gitlab_http_status(:redirect)
-          expect(namespace.projects.find_by_name(s_('Learn GitLab - Gold trial'))).to be_import_finished
+          expect(namespace.projects.find_by_name(s_('Learn GitLab - Ultimate trial'))).to be_import_finished
           expect(cookies[:onboarding_issues_settings]).to be_nil
         end
 
diff --git a/ee/spec/features/dashboards/activity_spec.rb b/ee/spec/features/dashboards/activity_spec.rb
index b280114488c1b0d40616aa157e85e5c7941d049b..c8867b2fc57dcdfa6fe6d5edb46451894af9c61b 100644
--- a/ee/spec/features/dashboards/activity_spec.rb
+++ b/ee/spec/features/dashboards/activity_spec.rb
@@ -6,5 +6,5 @@
   let(:user) { create(:user) }
   let(:page_path) { activity_dashboard_path }
 
-  it_behaves_like 'dashboard gold trial callout'
+  it_behaves_like 'dashboard ultimate trial callout'
 end
diff --git a/ee/spec/features/dashboards/groups_spec.rb b/ee/spec/features/dashboards/groups_spec.rb
index 01a24cbe1a2779627825efe6cd49f423f78f8f11..ee2faa4797d377c025a638e151f0c2546d449b65 100644
--- a/ee/spec/features/dashboards/groups_spec.rb
+++ b/ee/spec/features/dashboards/groups_spec.rb
@@ -6,5 +6,5 @@
   let(:user) { create(:user) }
   let(:page_path) { dashboard_groups_path }
 
-  it_behaves_like 'dashboard gold trial callout'
+  it_behaves_like 'dashboard ultimate trial callout'
 end
diff --git a/ee/spec/features/dashboards/issues_spec.rb b/ee/spec/features/dashboards/issues_spec.rb
index 62f85de1105e06dcbe6b96a4f89b1fdf41f9574e..987cfe3552518c688f947c735895ecf9ddc9fec7 100644
--- a/ee/spec/features/dashboards/issues_spec.rb
+++ b/ee/spec/features/dashboards/issues_spec.rb
@@ -6,5 +6,5 @@
   let(:user) { create(:user) }
   let(:page_path) { issues_dashboard_path }
 
-  it_behaves_like 'dashboard gold trial callout'
+  it_behaves_like 'dashboard ultimate trial callout'
 end
diff --git a/ee/spec/features/dashboards/merge_requests_spec.rb b/ee/spec/features/dashboards/merge_requests_spec.rb
index 4d705485d129d1c71712730892737f98b179b0d2..2d6698d7018409073bf60c47706271d269848f54 100644
--- a/ee/spec/features/dashboards/merge_requests_spec.rb
+++ b/ee/spec/features/dashboards/merge_requests_spec.rb
@@ -6,5 +6,5 @@
   let(:user) { create(:user) }
   let(:page_path) { merge_requests_dashboard_path }
 
-  it_behaves_like 'dashboard gold trial callout'
+  it_behaves_like 'dashboard ultimate trial callout'
 end
diff --git a/ee/spec/features/dashboards/projects_spec.rb b/ee/spec/features/dashboards/projects_spec.rb
index ccdbdb635f72d51cbf435321ef66739512bf9258..ea3be1ab7d3d9a02c1015808a4be276bee04973f 100644
--- a/ee/spec/features/dashboards/projects_spec.rb
+++ b/ee/spec/features/dashboards/projects_spec.rb
@@ -6,5 +6,5 @@
   let(:user) { create(:user) }
   let(:page_path) { dashboard_projects_path }
 
-  it_behaves_like 'dashboard gold trial callout'
+  it_behaves_like 'dashboard ultimate trial callout'
 end
diff --git a/ee/spec/features/dashboards/todos_spec.rb b/ee/spec/features/dashboards/todos_spec.rb
index c3a2711dee4adca5a8f06cf5841ae3330f0479df..8ac46439f25e703e1a76ac97d805ae75d9806544 100644
--- a/ee/spec/features/dashboards/todos_spec.rb
+++ b/ee/spec/features/dashboards/todos_spec.rb
@@ -6,5 +6,5 @@
   let_it_be(:user) { create(:user) }
   let(:page_path) { dashboard_todos_path }
 
-  it_behaves_like 'dashboard gold trial callout'
+  it_behaves_like 'dashboard ultimate trial callout'
 end
diff --git a/ee/spec/features/registrations/trial_during_signup_flow_spec.rb b/ee/spec/features/registrations/trial_during_signup_flow_spec.rb
index da81112ccae44cfd4ed73e2653d2ed90699122df..50e706daba0c60f3792e8a00d32022a7d81fdb85 100644
--- a/ee/spec/features/registrations/trial_during_signup_flow_spec.rb
+++ b/ee/spec/features/registrations/trial_during_signup_flow_spec.rb
@@ -18,7 +18,7 @@
     choose 'Just me'
     click_on 'Continue'
 
-    expect(page).to have_content('GitLab Gold trial (optional)')
+    expect(page).to have_content('GitLab Ultimate trial (optional)')
   end
 
   it 'shows the expected behavior with no trial chosen' do
diff --git a/ee/spec/features/trial_registrations/signup_spec.rb b/ee/spec/features/trial_registrations/signup_spec.rb
index cc28353600082583d64a64a84a9e6ab918557281..ee36cf7c708d794cea2112389eef0a62aa5d9a79 100644
--- a/ee/spec/features/trial_registrations/signup_spec.rb
+++ b/ee/spec/features/trial_registrations/signup_spec.rb
@@ -47,7 +47,7 @@
         click_button 'Continue'
 
         expect(current_path).to eq(new_trial_path)
-        expect(page).to have_content('Start your Free Gold Trial')
+        expect(page).to have_content('Start your Free Ultimate Trial')
       end
     end
 
diff --git a/ee/spec/frontend/billings/subscriptions/store/__snapshots__/mutations_spec.js.snap b/ee/spec/frontend/billings/subscriptions/store/__snapshots__/mutations_spec.js.snap
index 2d9423325e12f7dc7ac792248fb55afe069807e9..75150068016637e3645c0d18170c7e236763b71c 100644
--- a/ee/spec/frontend/billings/subscriptions/store/__snapshots__/mutations_spec.js.snap
+++ b/ee/spec/frontend/billings/subscriptions/store/__snapshots__/mutations_spec.js.snap
@@ -9,7 +9,7 @@ Array [
 ]
 `;
 
-exports[`EE billings subscription module mutations RECEIVE_SUBSCRIPTION_SUCCESS with Gold subscription it updates table default with subscription plan 1`] = `
+exports[`EE billings subscription module mutations RECEIVE_SUBSCRIPTION_SUCCESS with Ultimate subscription it updates table default with subscription plan 1`] = `
 Array [
   Object {
     "maxSeatsUsed": 104,
@@ -26,7 +26,7 @@ Array [
 ]
 `;
 
-exports[`EE billings subscription module mutations RECEIVE_SUBSCRIPTION_SUCCESS with Gold trial it updates table trial with subscription plan 1`] = `
+exports[`EE billings subscription module mutations RECEIVE_SUBSCRIPTION_SUCCESS with Ultimate trial it updates table trial with subscription plan 1`] = `
 Array [
   Object {
     "seatsInUse": 1,
diff --git a/ee/spec/frontend/billings/subscriptions/store/mutations_spec.js b/ee/spec/frontend/billings/subscriptions/store/mutations_spec.js
index 127301e194e0e07e5e471336cf1efb90eada1e6a..2d5ce45d5103b7dbce64aeb81c42f4d1441a5ca9 100644
--- a/ee/spec/frontend/billings/subscriptions/store/mutations_spec.js
+++ b/ee/spec/frontend/billings/subscriptions/store/mutations_spec.js
@@ -51,10 +51,10 @@ describe('EE billings subscription module mutations', () => {
       state.tables[key].rows.map(({ columns }) => getColumnValues(columns));
 
     describe.each`
-      desc                        | subscription                  | tableKey
-      ${'with Gold subscription'} | ${mockDataSubscription.gold}  | ${TABLE_TYPE_DEFAULT}
-      ${'with Free plan'}         | ${mockDataSubscription.free}  | ${TABLE_TYPE_FREE}
-      ${'with Gold trial'}        | ${mockDataSubscription.trial} | ${TABLE_TYPE_TRIAL}
+      desc                            | subscription                  | tableKey
+      ${'with Ultimate subscription'} | ${mockDataSubscription.gold}  | ${TABLE_TYPE_DEFAULT}
+      ${'with Free plan'}             | ${mockDataSubscription.free}  | ${TABLE_TYPE_FREE}
+      ${'with Ultimate trial'}        | ${mockDataSubscription.trial} | ${TABLE_TYPE_TRIAL}
     `('$desc', ({ subscription, tableKey }) => {
       beforeEach(() => {
         state.isLoadingSubscription = true;
diff --git a/ee/spec/helpers/ee/trial_helper_spec.rb b/ee/spec/helpers/ee/trial_helper_spec.rb
index 02c6eabb9c3d58170d23bcc7e282ab0352347b0d..be31b63700109e52e067576785a7f6d09136ad56 100644
--- a/ee/spec/helpers/ee/trial_helper_spec.rb
+++ b/ee/spec/helpers/ee/trial_helper_spec.rb
@@ -132,7 +132,7 @@
       true  | true  | 'You can apply your trial to a new group, an existing group, or your personal account.'
       true  | false | 'You can apply your trial to a new group or your personal account.'
       false | true  | 'You can apply your trial to a new group or an existing group.'
-      false | false | 'Create a new group to start your GitLab Gold trial.'
+      false | false | 'Create a new group to start your GitLab Ultimate trial.'
     end
 
     with_them do
diff --git a/ee/spec/support/shared_examples/features/gold_trial_callout_shared_examples.rb b/ee/spec/support/shared_examples/features/gold_trial_callout_shared_examples.rb
index b9c949ca8e3061802c8fd9ed0d1990392d96035d..abbf41965a0dc1df6ad4318ec09944b3ad1dff9b 100644
--- a/ee/spec/support/shared_examples/features/gold_trial_callout_shared_examples.rb
+++ b/ee/spec/support/shared_examples/features/gold_trial_callout_shared_examples.rb
@@ -1,6 +1,6 @@
 # frozen_string_literal: true
 
-RSpec.shared_examples 'dashboard gold trial callout' do
+RSpec.shared_examples 'dashboard ultimate trial callout' do
   before do
     sign_in(user)
   end
@@ -62,7 +62,7 @@
   end
 end
 
-RSpec.shared_examples 'billings gold trial callout' do
+RSpec.shared_examples 'billings ultimate trial callout' do
   context 'on a free plan' do
     let(:plan) { free_plan }
 
@@ -74,13 +74,13 @@
       visit page_path
     end
 
-    it 'renders an undismissable gold trial callout' do
+    it 'renders an undismissable ultimate trial callout' do
       expect(page).to have_selector '.promotion-callout'
       expect(page).not_to have_selector '.promotion-callout .js-close'
     end
   end
 
-  context "on a plan that isn't gold", :js do
+  context "on a plan that isn't ultimate", :js do
     let(:plans) { { bronze: create(:bronze_plan), silver: create(:silver_plan) } }
 
     where(case_names: ->(plan_type) {"like #{plan_type}"}, plan_type: [:bronze, :silver])
@@ -96,7 +96,7 @@
         visit page_path
       end
 
-      it 'renders a dismissable gold trial callout' do
+      it 'renders a dismissable ultimate trial callout' do
         expect(page).to have_selector '.promotion-callout'
 
         find('.promotion-callout .js-close').click
@@ -106,7 +106,7 @@
     end
   end
 
-  context 'on a gold plan' do
+  context 'on a ultimate plan' do
     let(:plan) { gold_plan }
 
     let!(:subscription) do
@@ -117,7 +117,7 @@
       visit page_path
     end
 
-    it "doesn't render a gold trial callout" do
+    it "doesn't render a ultimate trial callout" do
       expect(page).not_to have_selector '.promotion-callout'
     end
   end
diff --git a/ee/spec/views/shared/billings/_trial_status.html.haml_spec.rb b/ee/spec/views/shared/billings/_trial_status.html.haml_spec.rb
index e4aa8c5c5dbd58947dfbe5b8511eec5d950a1779..dd97a152ed2e89339ad9997115502668486a57bc 100644
--- a/ee/spec/views/shared/billings/_trial_status.html.haml_spec.rb
+++ b/ee/spec/views/shared/billings/_trial_status.html.haml_spec.rb
@@ -25,13 +25,13 @@
     let(:trial_ends_on) { Date.tomorrow }
     let(:trial) { true }
 
-    context 'with a gold trial' do
-      let(:plan) { create(:gold_plan, title: 'Gold') }
+    context 'with a ultimate trial' do
+      let(:plan) { create(:gold_plan, title: 'Ultimate') }
 
-      it 'displays expiry date and Gold' do
+      it 'displays expiry date and Ultimate' do
         render 'shared/billings/trial_status', namespace: group
 
-        expect(rendered).to have_content("Your GitLab.com Gold trial will expire after #{trial_ends_on}. You can retain access to the Gold features by upgrading below.")
+        expect(rendered).to have_content("Your GitLab.com Ultimate trial will expire after #{trial_ends_on}. You can retain access to the Ultimate features by upgrading below.")
       end
     end
 
@@ -65,7 +65,7 @@
     it 'offers a trial' do
       render 'shared/billings/trial_status', namespace: group
 
-      expect(rendered).to have_content("start a free 30-day trial of GitLab.com Gold")
+      expect(rendered).to have_content("start a free 30-day trial of GitLab.com Ultimate")
     end
   end
 end
diff --git a/locale/gitlab.pot b/locale/gitlab.pot
index 3608a930c2a9a5bc288cd4c4fa25dca0fadae9d9..8c398911551e8f14d259fdcbf035626e7b1f424f 100644
--- a/locale/gitlab.pot
+++ b/locale/gitlab.pot
@@ -4466,7 +4466,7 @@ msgstr ""
 msgid "BillingPlans|If you would like to downgrade your plan please contact %{support_link_start}Customer Support%{support_link_end}."
 msgstr ""
 
-msgid "BillingPlans|Learn more about each plan by reading our %{faq_link}, or start a free 30-day trial of GitLab.com Gold."
+msgid "BillingPlans|Learn more about each plan by reading our %{faq_link}, or start a free 30-day trial of GitLab.com Ultimate."
 msgstr ""
 
 msgid "BillingPlans|Learn more about each plan by visiting our %{pricing_page_link}."
@@ -8552,7 +8552,7 @@ msgstr ""
 msgid "CurrentUser|Settings"
 msgstr ""
 
-msgid "CurrentUser|Start a Gold trial"
+msgid "CurrentUser|Start an Ultimate trial"
 msgstr ""
 
 msgid "CurrentUser|Upgrade"
@@ -16678,7 +16678,7 @@ msgstr ""
 msgid "Learn GitLab"
 msgstr ""
 
-msgid "Learn GitLab - Gold trial"
+msgid "Learn GitLab - Ultimate trial"
 msgstr ""
 
 msgid "Learn how to %{link_start}contribute to the built-in templates%{link_end}"
@@ -26968,7 +26968,7 @@ msgstr ""
 msgid "Start a %{new_merge_request} with these changes"
 msgstr ""
 
-msgid "Start a Free Gold Trial"
+msgid "Start a Free Ultimate Trial"
 msgstr ""
 
 msgid "Start a new discussion..."
@@ -27010,7 +27010,7 @@ msgstr ""
 msgid "Start thread & reopen %{noteable_name}"
 msgstr ""
 
-msgid "Start your Free Gold Trial"
+msgid "Start your Free Ultimate Trial"
 msgstr ""
 
 msgid "Start your free trial"
@@ -30077,7 +30077,7 @@ msgid_plural "Trials|%{plan} Trial %{en_dash} %{num} days left"
 msgstr[0] ""
 msgstr[1] ""
 
-msgid "Trials|Create a new group to start your GitLab Gold trial."
+msgid "Trials|Create a new group to start your GitLab Ultimate trial."
 msgstr ""
 
 msgid "Trials|Go back to GitLab"
@@ -30089,7 +30089,7 @@ msgstr ""
 msgid "Trials|Skip Trial (Continue with Free Account)"
 msgstr ""
 
-msgid "Trials|You can always resume this process by selecting your avatar and choosing 'Start a Gold trial'"
+msgid "Trials|You can always resume this process by selecting your avatar and choosing 'Start an Ultimate trial'"
 msgstr ""
 
 msgid "Trials|You can apply your trial to a new group or an existing group."
@@ -30116,7 +30116,7 @@ msgstr ""
 msgid "Trial|Dismiss"
 msgstr ""
 
-msgid "Trial|GitLab Gold trial (optional)"
+msgid "Trial|GitLab Ultimate trial (optional)"
 msgstr ""
 
 msgid "Trial|How many employees will use Gitlab?"
@@ -30131,7 +30131,7 @@ msgstr ""
 msgid "Trial|Telephone number"
 msgstr ""
 
-msgid "Trial|Upgrade to Gold to keep using GitLab with advanced features."
+msgid "Trial|Upgrade to Ultimate to keep using GitLab with advanced features."
 msgstr ""
 
 msgid "Trial|We will activate your trial on your group after you complete this step. After 30 days, you can:"
@@ -32900,7 +32900,7 @@ msgstr ""
 msgid "Your GitLab group"
 msgstr ""
 
-msgid "Your Gitlab Gold trial will last 30 days after which point you can keep your free Gitlab account forever. We just need some additional information to activate your trial."
+msgid "Your Gitlab Ultimate trial will last 30 days after which point you can keep your free Gitlab account forever. We just need some additional information to activate your trial."
 msgstr ""
 
 msgid "Your Groups"