diff --git a/app/mailers/notify.rb b/app/mailers/notify.rb
index 68ec2b875d9508dbd8d623df4aa8bc76f103ff1b..5ef51b3d6f8761ef7e11e023e17c3dc226bb1e83 100644
--- a/app/mailers/notify.rb
+++ b/app/mailers/notify.rb
@@ -254,12 +254,11 @@ def email_with_layout(to:, subject:, layout: 'mailer')
   def check_rate_limit
     return if rate_limit_scope.nil? || @recipient.nil?
 
-    enforce_rate_limit = Feature.enabled?(:rate_limit_notification_emails, rate_limit_scope)
     already_notified = throttled?(peek: true)
 
     return unless throttled?
 
-    message.perform_deliveries = false if enforce_rate_limit
+    message.perform_deliveries = false
 
     return if already_notified
 
@@ -270,8 +269,6 @@ def check_rate_limit
       group_id: @group&.id
     )
 
-    return unless enforce_rate_limit
-
     Namespaces::RateLimiterMailer.project_or_group_emails(
       rate_limit_scope,
       @recipient.notification_email_for(rate_limit_scope)
diff --git a/config/feature_flags/gitlab_com_derisk/rate_limit_notification_emails.yml b/config/feature_flags/gitlab_com_derisk/rate_limit_notification_emails.yml
deleted file mode 100644
index 52dfc5f3cb13806101f158a5865dedff050d9c8e..0000000000000000000000000000000000000000
--- a/config/feature_flags/gitlab_com_derisk/rate_limit_notification_emails.yml
+++ /dev/null
@@ -1,9 +0,0 @@
----
-name: rate_limit_notification_emails
-feature_issue_url: https://gitlab.com/gitlab-org/gitlab/-/issues/439101
-introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/153786
-rollout_issue_url: https://gitlab.com/gitlab-org/gitlab/-/issues/464332
-milestone: '17.1'
-group: group::project management
-type: gitlab_com_derisk
-default_enabled: false
diff --git a/doc/security/rate_limits.md b/doc/security/rate_limits.md
index 9ce982be60e738306da0365cefd82d0e1dfebd62..9c94d24896683ee83c9b54b67c78e71c1092718a 100644
--- a/doc/security/rate_limits.md
+++ b/doc/security/rate_limits.md
@@ -199,11 +199,7 @@ The **rate limit** is 60 deletions per minute.
 ### Notification emails
 
 > - [Introduced](https://gitlab.com/gitlab-org/gitlab/-/issues/439101) in GitLab 17.1 [with a flag](../administration/feature_flags.md) named `rate_limit_notification_emails`. Disabled by default.
-
-FLAG:
-The availability of this feature is controlled by a feature flag.
-For more information, see the history.
-This feature is available for testing, but not ready for production use.
+> - [Generally available](https://gitlab.com/gitlab-org/gitlab/-/issues/439101) in GitLab 17.2. Feature flag `rate_limit_notification_emails` removed.
 
 There is a rate limit for notification emails related to a project or group.
 
diff --git a/doc/user/profile/notifications.md b/doc/user/profile/notifications.md
index a101f63da0527c8a178aa40a62767fa9a880e6fb..63e63cb0ceb38f6415b913169d401eeaf59dcd91 100644
--- a/doc/user/profile/notifications.md
+++ b/doc/user/profile/notifications.md
@@ -21,8 +21,7 @@ You can receive updates about activity in issues, merge requests, epics, and des
 For the tool that GitLab administrators can use to send messages to users, read
 [Email from GitLab](../../administration/email_from_gitlab.md).
 
-In GitLab 17.1 and later, administrators can turn on a
-[rate limit for notifications](../../security/rate_limits.md#notification-emails)
+In GitLab 17.2 and later, [notifications are rate limited](../../security/rate_limits.md#notification-emails)
 per 24 hours per project or group per user.
 
 ## Who receives notifications
diff --git a/spec/mailers/notify_spec.rb b/spec/mailers/notify_spec.rb
index b2e8185a3671a414408a74d79b14fb542e9a22d0..a60ab8d5c0707bbd74122f674529a141e7629ef1 100644
--- a/spec/mailers/notify_spec.rb
+++ b/spec/mailers/notify_spec.rb
@@ -2421,27 +2421,5 @@ def invite_to_group(group, inviter:, user: nil)
       expect(rate_limit_notification.to).to contain_exactly(recipient.notification_email)
       expect(rate_limit_notification).to have_subject(/Notifications temporarily disabled/)
     end
-
-    context 'when rate_limit_notification_emails is disabled' do
-      before do
-        stub_feature_flags(rate_limit_notification_emails: false)
-      end
-
-      it 'logs a message but does not stop sending of notifications' do
-        expect(Gitlab::AppLogger).to receive(:info).with(
-          event: 'notification_emails_rate_limited',
-          user_id: recipient.id,
-          project_id: issue.project_id,
-          group_id: nil
-        )
-
-        perform_enqueued_jobs do
-          3.times { described_class.new_issue_email(recipient.id, issue.id).deliver }
-        end
-
-        expect(ActionMailer::Base.deliveries.count).to eq(3)
-        expect(ActionMailer::Base.deliveries).to all(have_referable_subject(issue))
-      end
-    end
   end
 end