diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index 79c402c7fa7f3ca603fbe2283fc46e8946133362..2021c0d8ce4ec8428fc5171185361ed53b7055b7 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -95,6 +95,7 @@ workflow:
     - if: '$CI_COMMIT_BRANCH =~ /^[\d-]+-stable(-ee)?$/'
       variables:
         RUBY_VERSION: "2.7"
+        NOTIFY_PIPELINE_FAILURE_CHANNEL: "releases"
     - if: '$CI_COMMIT_BRANCH =~ /^\d+-\d+-auto-deploy-\d+$/'
       variables:
         RUBY_VERSION: "2.7"