diff --git a/doc/.vale/gitlab/Badges-Offerings.yml b/doc/.vale/gitlab/Badges-Offerings.yml
index 236a9f369e1b1888c73b5a13fef567d54bb3f518..b3a9beb48f9c579b8cbf5871e3bb6dfc227faa03 100644
--- a/doc/.vale/gitlab/Badges-Offerings.yml
+++ b/doc/.vale/gitlab/Badges-Offerings.yml
@@ -4,7 +4,7 @@
 #
 # For a list of all options, see https://docs.gitlab.com/ee/development/documentation/styleguide/#available-product-tier-badges
 extends: existence
-message: "Offerings should be comma-separated without `and`. Example: `SaaS, self-managed`."
+message: "Offerings should be comma-separated, without `and`, and the first entry must be capitalized. Example: `SaaS, self-managed`."
 link: https://docs.gitlab.com/ee/development/documentation/styleguide/#available-product-tier-badges
 level: error
 scope: raw