diff --git a/app/assets/javascripts/persistent_user_callouts.js b/app/assets/javascripts/persistent_user_callouts.js
index a66dc2673d7f2c154ac83c22b016f44018abd01a..0af1234400c959110403ba6b8f3729f3813f29e7 100644
--- a/app/assets/javascripts/persistent_user_callouts.js
+++ b/app/assets/javascripts/persistent_user_callouts.js
@@ -28,7 +28,6 @@ const PERSISTENT_USER_CALLOUTS = [
   '.js-joining-a-project-alert',
   '.js-all-seats-used',
   '.js-period-in-terraform-state-name-alert',
-  '.js-duo-free-access-ending-banner',
   '.js-new-mr-dashboard-banner',
 ];
 
diff --git a/app/models/users/callout.rb b/app/models/users/callout.rb
index 80e11ad406a28c3eedffb635902920825fb01fd7..1720aab5aeb6b4c82845c1ac48d3f97e509caff2 100644
--- a/app/models/users/callout.rb
+++ b/app/models/users/callout.rb
@@ -94,7 +94,7 @@ class Callout < ApplicationRecord
       work_item_epic_feedback: 92, # EE-only
       branch_rules_tip_callout: 93,
       openssl_callout: 94,
-      duo_free_access_ending_banner: 95, # EE-only
+      # 95 removed in https://gitlab.com/gitlab-org/gitlab/-/merge_requests/152981 https://gitlab.com/gitlab-org/gitlab/-/merge_requests/170868
       new_mr_dashboard_banner: 96
     }
 
diff --git a/app/views/groups/show.html.haml b/app/views/groups/show.html.haml
index 5c87d731594b869de302236b344022fe01b205ca..da621e81596892b1a22b2f67ac141f47e9bdaa31 100644
--- a/app/views/groups/show.html.haml
+++ b/app/views/groups/show.html.haml
@@ -19,8 +19,6 @@
 
 = render partial: 'flash_messages'
 
-= render_if_exists 'shared/duo_free_access_ending_banner', resource: @group
-
 = render 'groups/home_panel'
 
 = render_if_exists 'groups/group_activity_analytics', group: @group
diff --git a/app/views/projects/empty.html.haml b/app/views/projects/empty.html.haml
index e892c1d9ab1b7a80c0168d59fc38d469a42e4db4..5245cf03f4b226b8fe99b0cbb62d0c5c25e52e73 100644
--- a/app/views/projects/empty.html.haml
+++ b/app/views/projects/empty.html.haml
@@ -3,7 +3,6 @@
 
 - @skip_current_level_breadcrumb = true
 
-= render_if_exists 'projects/duo_free_access_ending_banner', project: @project
 = render partial: 'flash_messages', locals: { project: @project }
 = render 'clusters_deprecation_alert'
 
diff --git a/app/views/projects/show.html.haml b/app/views/projects/show.html.haml
index 1419c4cc05f67e46fb5ea5fe007052fb69115ce0..b75fa6d531bc58c71df0b02b2b93ca2d3944239d 100644
--- a/app/views/projects/show.html.haml
+++ b/app/views/projects/show.html.haml
@@ -7,7 +7,6 @@
   = auto_discovery_link_tag(:atom, project_path(@project, rss_url_options), title: "#{@project.name} activity")
 
 = render_if_exists 'shared/promotions/promote_mobile_devops', project: @project
-= render_if_exists 'projects/duo_free_access_ending_banner', project: @project
 = render partial: 'flash_messages', locals: { project: @project }
 
 = render 'clusters_deprecation_alert'
diff --git a/doc/api/graphql/reference/index.md b/doc/api/graphql/reference/index.md
index c0f82a5d3cef0732991add0cbb48468a52d14691..d11e555e62e9068a0c31fe6b4241c5204cddd407 100644
--- a/doc/api/graphql/reference/index.md
+++ b/doc/api/graphql/reference/index.md
@@ -39884,7 +39884,6 @@ Name of the feature that the callout is for.
 | <a id="usercalloutfeaturenameenumdeployment_approvals_empty_state"></a>`DEPLOYMENT_APPROVALS_EMPTY_STATE` | Callout feature name for deployment_approvals_empty_state. |
 | <a id="usercalloutfeaturenameenumdeployment_details_feedback"></a>`DEPLOYMENT_DETAILS_FEEDBACK` | Callout feature name for deployment_details_feedback. |
 | <a id="usercalloutfeaturenameenumduo_chat_callout"></a>`DUO_CHAT_CALLOUT` | Callout feature name for duo_chat_callout. |
-| <a id="usercalloutfeaturenameenumduo_free_access_ending_banner"></a>`DUO_FREE_ACCESS_ENDING_BANNER` | Callout feature name for duo_free_access_ending_banner. |
 | <a id="usercalloutfeaturenameenumfeature_flags_new_version"></a>`FEATURE_FLAGS_NEW_VERSION` | Callout feature name for feature_flags_new_version. |
 | <a id="usercalloutfeaturenameenumgcp_signup_offer"></a>`GCP_SIGNUP_OFFER` | Callout feature name for gcp_signup_offer. |
 | <a id="usercalloutfeaturenameenumgeo_enable_hashed_storage"></a>`GEO_ENABLE_HASHED_STORAGE` | Callout feature name for geo_enable_hashed_storage. |
diff --git a/ee/app/helpers/ee/users/callouts_helper.rb b/ee/app/helpers/ee/users/callouts_helper.rb
index 132a2053f39bcbbcef655ad0ebcd66dff70c4c06..cc47d0cfbac56b25a296fe487ac50d6db59871f3 100644
--- a/ee/app/helpers/ee/users/callouts_helper.rb
+++ b/ee/app/helpers/ee/users/callouts_helper.rb
@@ -14,7 +14,6 @@ module CalloutsHelper
       PERSONAL_ACCESS_TOKEN_EXPIRY = 'personal_access_token_expiry'
       PROFILE_PERSONAL_ACCESS_TOKEN_EXPIRY = 'profile_personal_access_token_expiry'
       JOINING_A_PROJECT_ALERT = 'joining_a_project_alert'
-      DUO_FREE_ACCESS_ENDING_BANNER = 'duo_free_access_ending_banner'
 
       override :render_dashboard_ultimate_trial
       def render_dashboard_ultimate_trial(user)
@@ -63,15 +62,6 @@ def show_joining_a_project_alert?
         !user_dismissed?(JOINING_A_PROJECT_ALERT)
       end
 
-      def show_duo_free_access_ending_banner?(group)
-        return false unless ::Gitlab::Saas.feature_available?(:gitlab_com_subscriptions)
-        return false unless ::Feature.enabled?(:duo_free_access_ending_banner, group)
-        return false unless can?(current_user, :owner_access, group)
-        return false unless group.paid? && GitlabSubscriptions::Duo.no_add_on_purchase_for_namespace?(group)
-
-        !user_dismissed?(DUO_FREE_ACCESS_ENDING_BANNER)
-      end
-
       override :show_transition_to_jihu_callout?
       def show_transition_to_jihu_callout?
         !gitlab_com_subscription? && !has_active_license? && super
diff --git a/ee/app/helpers/subscriptions/hand_raise_leads_helper.rb b/ee/app/helpers/subscriptions/hand_raise_leads_helper.rb
index 9b64a84e197f66d9e9001e489169b98a7c794802..6c9b8759b5f96a4090eeecad46b52efc9782a041 100644
--- a/ee/app/helpers/subscriptions/hand_raise_leads_helper.rb
+++ b/ee/app/helpers/subscriptions/hand_raise_leads_helper.rb
@@ -53,21 +53,6 @@ def billing_action_hand_raise_lead_data(plan_code)
       }
     end
 
-    def duo_free_access_ending_hand_raise_lead_data(namespace)
-      {
-        namespace_id: namespace.id,
-        glm_content: 'duo-free-access-ending',
-        button_text: 'Contact Sales',
-        cta_tracking: {
-          action: 'click_buy_duo_pro_seats'
-        }.to_json,
-        button_attributes: {
-          category: 'secondary',
-          variant: 'confirm'
-        }.to_json
-      }
-    end
-
     def discover_duo_pro_hand_raise_lead_data(namespace)
       {
         namespace_id: namespace.id,
diff --git a/ee/app/views/projects/_duo_free_access_ending_banner.html.haml b/ee/app/views/projects/_duo_free_access_ending_banner.html.haml
deleted file mode 100644
index 4885a167a365da74049c73f50404d10519117807..0000000000000000000000000000000000000000
--- a/ee/app/views/projects/_duo_free_access_ending_banner.html.haml
+++ /dev/null
@@ -1,3 +0,0 @@
-- return if project.personal?
-
-= render 'shared/duo_free_access_ending_banner', resource: project
diff --git a/ee/app/views/shared/_duo_free_access_ending_banner.html.haml b/ee/app/views/shared/_duo_free_access_ending_banner.html.haml
deleted file mode 100644
index b84dd5629f048fb6b19db4bbe034b94e6e502867..0000000000000000000000000000000000000000
--- a/ee/app/views/shared/_duo_free_access_ending_banner.html.haml
+++ /dev/null
@@ -1,25 +0,0 @@
-- root_namespace = resource.root_ancestor
-- return unless show_duo_free_access_ending_banner?(root_namespace)
-
-- content_for :page_level_alert do
-  - duo_free_access_end_date = Date.new(2024, 10, 17)
-  %div{ class: [container_class, @content_class, '!gl-px-0'], data: { event_tracking_load: 'true', event_tracking: 'render_duo_free_access_ending_banner' } }
-    = render Pajamas::BannerComponent.new(close_options: { class: 'js-close-callout',
-        data: { testid: 'hide-duo-free-access-ending-banner' },
-        'aria-label' => s_('DuoFreeAccessEndingBanner|Dismiss Free Access Ending banner') },
-      banner_options: { class: 'js-duo-free-access-ending-banner',
-        data: { feature_id: ::EE::Users::CalloutsHelper::DUO_FREE_ACCESS_ENDING_BANNER,
-          defer_links: 'true',
-          dismiss_endpoint: callouts_path,
-          testid: 'duo-pro-trial-banner' } }) do |c|
-      - c.with_illustration do
-        = image_tag image_path('illustrations/tanuki-ai-md.svg'), alt: 'Tanuki AI Logo', class: 'gl-p-3 gl-rounded-lg gl-bg-brand-charcoal rounded-bottom-right-9'
-      - c.with_title do
-        = format(s_('DuoFreeAccessEndingBanner|Free access to GitLab Duo is ending on %{date}'), date: l(duo_free_access_end_date))
-      - c.with_primary_action do
-        = render Pajamas::ButtonComponent.new(variant: :confirm, href: subscription_portal_add_saas_duo_pro_seats_url(root_namespace.id), button_options: { class: 'gl-mr-3', data: { testid: 'buy-duo-pro-button' }}) do
-          = s_('DuoFreeAccessEndingBanner|Buy Duo Pro')
-        .js-hand-raise-lead-trigger{ data: duo_free_access_ending_hand_raise_lead_data(root_namespace) }
-      - formatted_date = l(duo_free_access_end_date, format: :long)
-      - link = link_to('', help_page_path('subscriptions/subscription-add-ons.md', anchor: 'changes-to-gitlab-duo-pro-and-gitlab-duo-enterprise-access'), target: '_blank', rel: 'noopener noreferrer')
-      %p= safe_format(s_('DuoFreeAccessEndingBanner|Starting %{date}, all GitLab Duo features, including Duo Chat, %{link_start}require a paid add-on subscription.%{link_end} To ensure uninterrupted access to Code Suggestions and Chat, buy Duo Pro and assign seats to your users. Or, for Duo Enterprise options, contact Sales.'), tag_pair(link, :link_start, :link_end), date: formatted_date)
diff --git a/ee/config/events/render_duo_free_access_ending_banner.yml b/ee/config/events/render_duo_free_access_ending_banner.yml
deleted file mode 100644
index e524a0ea2005ce98a8c785061b046150aa43f9eb..0000000000000000000000000000000000000000
--- a/ee/config/events/render_duo_free_access_ending_banner.yml
+++ /dev/null
@@ -1,16 +0,0 @@
----
-description: Tracks when the duo free access ending banner is rendered
-internal_events: true
-action: render_duo_free_access_ending_banner
-identifiers:
-  - namespace
-  - user
-  - project
-product_group: acquisition
-milestone: '17.5'
-introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/167061
-distributions:
-- ee
-tiers:
-- premium
-- ultimate
diff --git a/ee/config/feature_flags/gitlab_com_derisk/duo_free_access_ending_banner.yml b/ee/config/feature_flags/gitlab_com_derisk/duo_free_access_ending_banner.yml
deleted file mode 100644
index 2a4f376461634271b552a7be3d5b180dc8379dc2..0000000000000000000000000000000000000000
--- a/ee/config/feature_flags/gitlab_com_derisk/duo_free_access_ending_banner.yml
+++ /dev/null
@@ -1,9 +0,0 @@
----
-name: duo_free_access_ending_banner
-feature_issue_url: https://gitlab.com/gitlab-org/gitlab/-/issues/482067
-introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/167061
-rollout_issue_url: https://gitlab.com/gitlab-org/gitlab/-/issues/493880
-milestone: '17.5'
-group: group::acquisition
-type: gitlab_com_derisk
-default_enabled: false
diff --git a/ee/config/metrics/counts_all/count_total_render_duo_free_access_ending_banner.yml b/ee/config/metrics/counts_all/count_total_render_duo_free_access_ending_banner.yml
deleted file mode 100644
index 47d99fa12a1f29c86b39f49c04d7a81ce19bc6e9..0000000000000000000000000000000000000000
--- a/ee/config/metrics/counts_all/count_total_render_duo_free_access_ending_banner.yml
+++ /dev/null
@@ -1,22 +0,0 @@
----
-key_path: counts.count_total_render_duo_free_access_ending_banner
-description: Total count of when the duo free access ending banner is rendered
-product_group: acquisition
-performance_indicator_type: []
-value_type: number
-status: active
-milestone: '17.5'
-introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/167061
-time_frame: all
-data_source: internal_events
-data_category: optional
-distribution:
-  - ee
-tier:
-  - premium
-  - ultimate
-tiers:
-  - premium
-  - ultimate
-events:
-  - name: render_duo_free_access_ending_banner
diff --git a/ee/spec/features/duo_free_access_ending_alert_spec.rb b/ee/spec/features/duo_free_access_ending_alert_spec.rb
deleted file mode 100644
index b46b596a88da3e53070b7ba68945d07ae9944cc4..0000000000000000000000000000000000000000
--- a/ee/spec/features/duo_free_access_ending_alert_spec.rb
+++ /dev/null
@@ -1,55 +0,0 @@
-# frozen_string_literal: true
-
-require 'spec_helper'
-
-RSpec.describe 'Duo Free Access Ending alert', :saas, :js, feature_category: :acquisition do
-  let_it_be(:user) { create(:user) }
-  let_it_be(:group) { create(:group_with_plan, plan: :ultimate_plan, owners: [user]) }
-  let_it_be(:duo_pro_addon) { create(:gitlab_subscription_add_on, :gitlab_duo_pro) }
-
-  before do
-    sign_in(user)
-  end
-
-  context 'when dismiss button clicked' do
-    it 'is dismissed' do
-      visit group_path(group)
-      dismiss_button.click
-
-      wait_for_all_requests
-
-      expect_group_page_for(group)
-      expect_banner_to_be_absent
-    end
-
-    it 'remains dismissed' do
-      visit group_path(group)
-      dismiss_button.click
-
-      wait_for_all_requests
-
-      visit group_path(group)
-
-      expect_group_page_for(group)
-      expect_banner_to_be_absent
-    end
-  end
-
-  def dismiss_button
-    find_by_testid("hide-duo-free-access-ending-banner")
-  end
-
-  def expect_group_page_for(group)
-    expect(page).to have_text group.name
-    expect(page).to have_text "Group ID: #{group.id}"
-  end
-
-  def expect_banner_to_be_absent
-    expect(page).not_to have_text 'Free access to GitLab Duo is ending soon'
-    expect(page).not_to have_text <<~TEXT.strip
-    All GitLab Duo features including GitLab Duo Chat will transition to paid features
-    on 2024-10-17. To ensure continued access and use for your team, you can purchase
-    GitLab Duo Pro seats.
-    TEXT
-  end
-end
diff --git a/ee/spec/helpers/ee/users/callouts_helper_spec.rb b/ee/spec/helpers/ee/users/callouts_helper_spec.rb
index 14645765a675d905c061778b14aa01edba371610..99071b9c6c2b8326c2bb2e863cb02c7cb35cceb8 100644
--- a/ee/spec/helpers/ee/users/callouts_helper_spec.rb
+++ b/ee/spec/helpers/ee/users/callouts_helper_spec.rb
@@ -226,82 +226,6 @@
     end
   end
 
-  describe '.show_duo_free_access_ending_banner?', feature_category: :acquistion do
-    subject { helper.show_duo_free_access_ending_banner?(group) }
-
-    let(:user) { build(:user) }
-    let(:group) { build(:group, owners: [user]) }
-
-    let(:sass_feature_available?) { true }
-    let(:duo_free_access_ending_banner_feature_available?) { true }
-    let(:current_user) { user }
-    let(:group_paid?) { true }
-    let(:owner_of_group?) { true }
-    let(:no_duo_subscription?) { true }
-    let(:dismissed_callout?) { false }
-
-    before do
-      stub_saas_features(gitlab_com_subscriptions: sass_feature_available?)
-      stub_feature_flags(duo_free_access_ending_banner: duo_free_access_ending_banner_feature_available?)
-      allow(helper).to receive(:current_user).and_return(current_user)
-
-      allow(helper).to receive(:can?).with(current_user, :owner_access, group).and_return(owner_of_group?)
-      allow(group).to receive(:paid?).and_return(group_paid?)
-      allow(GitlabSubscriptions::Duo).to receive(:no_add_on_purchase_for_namespace?).with(group).and_return(no_duo_subscription?)
-      allow(helper).to receive(:user_dismissed?).with('duo_free_access_ending_banner').and_return(dismissed_callout?)
-    end
-
-    context 'with all conditions met' do
-      it { is_expected.to be(true) }
-    end
-
-    context 'when saas feature `gitlab_com_subscriptions` is not available' do
-      let(:sass_feature_available?) { false }
-
-      it { is_expected.to be(false) }
-    end
-
-    context 'when feature flag `duo_free_access_ending_banner` is not enabled' do
-      let(:duo_free_access_ending_banner_feature_available?) { false }
-
-      it { is_expected.to be(false) }
-    end
-
-    context 'when current_user is nil' do
-      let(:current_user) { nil }
-
-      before do
-        allow(helper).to receive(:can?).with(current_user, :owner_access, group).and_call_original
-      end
-
-      it { is_expected.to be(false) }
-    end
-
-    context 'when group is not paid' do
-      let(:group_paid?) { false }
-
-      it { is_expected.to be(false) }
-    end
-
-    context 'when user is not an owner of a group' do
-      let(:owner_of_group?) { false }
-
-      it { is_expected.to be(false) }
-    end
-
-    context 'when a duo subscription exists for a group' do
-      let(:no_duo_subscription?) { false }
-
-      it { is_expected.to be(false) }
-    end
-
-    context 'when the callout is dismissed' do
-      let(:dismissed_callout?) { true }
-
-      it { is_expected.to be(false) }
-    end
-  end
-
   describe '.show_transition_to_jihu_callout?', :do_not_mock_admin_mode_setting do
     let_it_be(:admin) { create(:user, :admin) }
     let_it_be(:user) { create(:user) }
diff --git a/ee/spec/helpers/subscriptions/hand_raise_leads_helper_spec.rb b/ee/spec/helpers/subscriptions/hand_raise_leads_helper_spec.rb
index 6dc0b5beea427c94cdadf2dfbb038119738ea4c1..dcbb7132a2f52b352b6337a762c5002ca55fab28 100644
--- a/ee/spec/helpers/subscriptions/hand_raise_leads_helper_spec.rb
+++ b/ee/spec/helpers/subscriptions/hand_raise_leads_helper_spec.rb
@@ -92,27 +92,6 @@
     end
   end
 
-  describe '#duo_free_access_ending_hand_raise_lead_data' do
-    let(:namespace) { build_stubbed(:group) }
-
-    it 'provides the expected dataset' do
-      result = {
-        namespace_id: namespace.id,
-        glm_content: 'duo-free-access-ending',
-        button_text: 'Contact Sales',
-        cta_tracking: {
-          action: 'click_buy_duo_pro_seats'
-        }.to_json,
-        button_attributes: {
-          category: 'secondary',
-          variant: 'confirm'
-        }.to_json
-      }
-
-      expect(helper.duo_free_access_ending_hand_raise_lead_data(namespace)).to eq(result)
-    end
-  end
-
   describe 'discover_duo_pro_hand_raise_lead_data' do
     let_it_be(:namespace) { build_stubbed(:group) }
 
diff --git a/ee/spec/views/groups/show.html.haml_spec.rb b/ee/spec/views/groups/show.html.haml_spec.rb
deleted file mode 100644
index c41344a36c0c02b115ae24bc4a68645408d5cfc0..0000000000000000000000000000000000000000
--- a/ee/spec/views/groups/show.html.haml_spec.rb
+++ /dev/null
@@ -1,17 +0,0 @@
-# frozen_string_literal: true
-
-require 'spec_helper'
-
-RSpec.describe 'groups/show', feature_category: :groups_and_projects do
-  before do
-    assign(:group, build(:group))
-  end
-
-  context 'with Duo Free Access Ending trial alert' do
-    it 'renders the alert partial' do
-      render
-
-      expect(rendered).to render_template('shared/_duo_free_access_ending_banner')
-    end
-  end
-end
diff --git a/ee/spec/views/projects/_duo_free_access_ending_banner.html.haml_spec.rb b/ee/spec/views/projects/_duo_free_access_ending_banner.html.haml_spec.rb
deleted file mode 100644
index 33dbcbb3a9f23ad8a8f35e7b7a15d415d502836a..0000000000000000000000000000000000000000
--- a/ee/spec/views/projects/_duo_free_access_ending_banner.html.haml_spec.rb
+++ /dev/null
@@ -1,29 +0,0 @@
-# frozen_string_literal: true
-
-require 'spec_helper'
-
-RSpec.describe 'projects/_duo_free_access_ending_banner.html.haml', feature_category: :acquisition do
-  let(:project) { build(:project, group: group) }
-
-  before do
-    allow(view).to receive(:project).and_return(project)
-  end
-
-  context 'when project is not personal' do
-    let(:group) { build(:group) }
-
-    it 'renders the template' do
-      render
-
-      expect(rendered).to render_template('projects/_duo_free_access_ending_banner')
-    end
-  end
-
-  context 'when project is personal' do
-    let(:group) { nil }
-
-    it 'does not render anything' do
-      expect { render }.to raise_error(TypeError)
-    end
-  end
-end
diff --git a/ee/spec/views/projects/empty.html.haml_spec.rb b/ee/spec/views/projects/empty.html.haml_spec.rb
deleted file mode 100644
index 4232853ff9111ee6e2f3e3434295bfff4089f34d..0000000000000000000000000000000000000000
--- a/ee/spec/views/projects/empty.html.haml_spec.rb
+++ /dev/null
@@ -1,14 +0,0 @@
-# frozen_string_literal: true
-
-require 'spec_helper'
-
-RSpec.describe 'projects/empty', feature_category: :groups_and_projects do
-  before do
-    assign(:project, ProjectPresenter.new(build(:project), current_user: nil))
-    stub_template 'projects/_sidebar.html.haml' => ''
-  end
-
-  subject { render && rendered }
-
-  it { is_expected.to render_template('projects/_duo_free_access_ending_banner') }
-end
diff --git a/ee/spec/views/projects/show.html.haml_spec.rb b/ee/spec/views/projects/show.html.haml_spec.rb
deleted file mode 100644
index 91e9ddbda30d6a3e7799cabe5be90ed010b9c53c..0000000000000000000000000000000000000000
--- a/ee/spec/views/projects/show.html.haml_spec.rb
+++ /dev/null
@@ -1,17 +0,0 @@
-# frozen_string_literal: true
-
-require 'spec_helper'
-
-RSpec.describe 'projects/show', feature_category: :groups_and_projects do
-  before do
-    project = ProjectPresenter.new(build(:project), current_user: nil)
-    allow(project).to receive(:default_view).and_return('activity')
-    stub_template 'projects/_activity.html.haml' => ''
-    assign(:project, project)
-    stub_template 'projects/_sidebar.html.haml' => ''
-  end
-
-  subject { render && rendered }
-
-  it { is_expected.to render_template('projects/_duo_free_access_ending_banner') }
-end
diff --git a/ee/spec/views/shared/_duo_free_access_ending_banner.html.haml_spec.rb b/ee/spec/views/shared/_duo_free_access_ending_banner.html.haml_spec.rb
deleted file mode 100644
index 1ac83d5237d686d796c5867f84874ac8bbffb559..0000000000000000000000000000000000000000
--- a/ee/spec/views/shared/_duo_free_access_ending_banner.html.haml_spec.rb
+++ /dev/null
@@ -1,57 +0,0 @@
-# frozen_string_literal: true
-
-require 'spec_helper'
-
-RSpec.describe 'shared/_duo_free_access_ending_banner.html.haml', :saas, feature_category: :acquisition do
-  let(:show_duo_free_access_ending_banner?) { true }
-  let(:namespace) { build(:namespace, id: non_existing_record_id) }
-  let(:sub_group) { build(:group, parent: namespace) }
-
-  before do
-    allow(view)
-      .to receive(:show_duo_free_access_ending_banner?).with(namespace).and_return(show_duo_free_access_ending_banner?)
-    allow(view).to receive(:resource).and_return(sub_group)
-  end
-
-  subject(:page_level_alert) { view.content_for(:page_level_alert) }
-
-  context 'when the banner does not show' do
-    let(:show_duo_free_access_ending_banner?) { false }
-
-    it 'does not render anything' do
-      expect { render }.to raise_error(TypeError)
-    end
-  end
-
-  context 'when the banner shows' do
-    before do
-      render
-    end
-
-    it 'contains the correct header and content' do
-      expect(page_level_alert).to have_content('Free access to GitLab Duo is ending on 2024-10-17')
-
-      expect(page_level_alert).to have_content(
-        'Starting October 17, 2024, all GitLab Duo features, including Duo Chat, require a paid add-on subscription. ' \
-          'To ensure uninterrupted access to Code Suggestions and Chat, buy Duo Pro and assign seats to your users. ' \
-          'Or, for Duo Enterprise options, contact Sales. Buy Duo Pro')
-
-      expect(page_level_alert).to have_link('require a paid add-on subscription.',
-        href: help_page_path('subscriptions/subscription-add-ons.md',
-          anchor: 'changes-to-gitlab-duo-pro-and-gitlab-duo-enterprise-access'))
-    end
-
-    context 'with the Buy Duo Pro button' do
-      it 'contains a link to customers dot portal' do
-        expect(page_level_alert)
-          .to have_link('Buy Duo Pro', href: subscription_portal_add_saas_duo_pro_seats_url(namespace.id))
-      end
-    end
-
-    context 'with the Contact Sales button' do
-      it 'contains the hand raise lead selector' do
-        expect(page_level_alert).to have_selector('.js-hand-raise-lead-trigger')
-      end
-    end
-  end
-end
diff --git a/locale/gitlab.pot b/locale/gitlab.pot
index 4d8f720a7aa1b6d4ef9a460a37c6e50b6323837f..55251589b07a43b2cdfc295bb979853b81029fa4 100644
--- a/locale/gitlab.pot
+++ b/locale/gitlab.pot
@@ -20437,18 +20437,6 @@ msgstr ""
 msgid "DuoEnterprise|You now have access to GitLab Duo Enterprise, the only AI solution that supports developers at every stage of the software development lifecycle."
 msgstr ""
 
-msgid "DuoFreeAccessEndingBanner|Buy Duo Pro"
-msgstr ""
-
-msgid "DuoFreeAccessEndingBanner|Dismiss Free Access Ending banner"
-msgstr ""
-
-msgid "DuoFreeAccessEndingBanner|Free access to GitLab Duo is ending on %{date}"
-msgstr ""
-
-msgid "DuoFreeAccessEndingBanner|Starting %{date}, all GitLab Duo features, including Duo Chat, %{link_start}require a paid add-on subscription.%{link_end} To ensure uninterrupted access to Code Suggestions and Chat, buy Duo Pro and assign seats to your users. Or, for Duo Enterprise options, contact Sales."
-msgstr ""
-
 msgid "DuoProDiscover|A single platform integrates the best AI model for each use case across the entire development workflow."
 msgstr ""